Lead Generation: The Definition
Lead generation is the process of turning strangers into someone who indicates interest in your product or service. Quite simply, this involves attracting people towards a product or service,so they'd be open towards exploring or atleast hearing about it. Now to get their attention in the first place, you'd have to offer something stunning or problem solving. Similarly,you'd need to offer some goodies in exchange for information and implicit consent from these prospective subscribers to be contacted later for marketing.
Lead Generation: The Process
A visitor discovers your business through one of your marketing channels (e.g. website, blog, or social media page)
2 Call-to-Action (CTA)
Visitor clicks on an image, button, or message to reach the landing page of your product or service.
3 Landing Page
The Landing Page is designed with one goal, which is to offer some product, service or information of value in exchange for visitor information and consent for further marketing communication/activities.
Forms collect information from the visitor, through a variety of fields and input options. They may be hosted right on the landing page or elsewhere on the website.
An offer is the content or something of value that's being "offered" on the landing page. The offer must have enough value to a visitor to justify providing their personal information in exchange for it.
Building web traffic takes time and effort. Therefore, buying leads sounds quite tempting and cost effective. However, there are certain risks to consider. Buying leads quite simply means that a you're paying and trusting a third party to deliver information or visitors to your landing page. All of your marketing activities are centered around the assumption that these third party delivered visitors are interested. In the event of this assumption , being proved wrong or misleading, you might end up getting blocked due to spam reports.
In an event, third party is being contracted for leads, extreme caution and quality checks must be put in place to avoid any issues with the lead generation or overall marketing process.