PGD in Marketing Management is a 2-year master degree program, the minimum eligibility is bachelor degree from a recognized institutes and colleges or its equivalent exam. Institutes provide admission to candidates on basis of entrance exam score.
Some of these entrance exams are:
Some of the Top PGD in Marketing Management Colleges are:
- Faculty of Management Studies (FMS), DU
- ICFAI Business School, Hyderabad
- Christ University, Bangalore
- Symbiosis Institute of Management Studies, Pune
- SRM Business School, Lucknow
Average course fee charged by various institutes ranges between INR 4 to 20 Lacs.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing, an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. A PGD in Marketing Management helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Average starting salary of PGD in Marketing Management pass outs ranges between INR 2.5 to 10 Lacs depending upon expertise and experience of a candidate in this field. The program instructs graduates for a wide variety of career paths within the public, private and not-for-profit sectors. Career openings lie in regions like marketing management, technical writing, sales, consulting, training, etc. Candidates may also find jobs in computer companies, stores, utility companies, food producers, construction firms, art organizations, manufacturing firms and alike.
Such postgraduates are hired in capacities such as Associate Professor, Consultant, Management Trainee, Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication Manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager Etc. The average salary of the candidates in this field is INR 6.25 Lacs.
PGD in Marketing Management [PGDMM]: Course Highlights
|Course Level||Post Graduation|
|Examination Type||Semester System|
|Eligibility||Bachelor’s Degree in any Discipline|
|Work Experience is required for Executive Programs|
|Admission Process||Entrance Exam + Group Discussion/Personal Interview|
|Major Entrance Exams||CAT, XAT, MAT, CMAT, SNAP|
|Program Fee||INR 4 to 20 Lacs|
|Average Starting Salary||INR 2.5 to 10 Lacs|
|Top Hiring Companies||Exim, SEA, Al Futtaim Kaybee, RAK Bank, KOJ Establishment, Ranbaxy Fine Chemicals India, Sony, Al Ghanim, Spencer’s Retail Ltd India, Avalon Consulting, Strategic Foods, etc.|
|Top Job Areas||Education & Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies etc.|
|Top Job Positions||Associate Professor, Consultant, Management Trainee, Zonal Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication Manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager etc.|
PGD in Marketing Management [PGDMM]: What is it about?
Trade and commerce have been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling hence is considered most important in an organization. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Skills required by candidates for PGD in Marketing Management degree are Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills.
PGDMM course provides vast learning help students to become better future marketing managers and ace in this field.
Some of the things that you learn in this course are:
- Market Research and Analysis
- Product Designing
By pursuing PGD in Marketing Management Degree, candidates are acquainted with prominent marketing strategies and are taught how to instruct, execute and advance productive and viable marketing systems. Candidates will also likely figure out how to adjust to quickly evolving innovations, construct client maintenance and fulfilment, and between the client and the individuals who they work with on their marketing team.
PGD in Marketing Management course furnishes candidates with theoretical and practical training to build up skills to run the marketing branch of a business or organization. Courses include directing, conducting and analyzing broad market research before assembling together marketing campaigns. Candidates may also learn about management, product development and sales promotion. Additionally, many programs in marketing or marketing management put a solid emphasis on internet technologies, social networking and rising media stages that organization may utilise to market products and services.
The course is appropriate for those candidates who need to increase significant involvement and experience in implementing and developing integrated marketing issues and develop skills in working with other line managers to get the best result.
PGD in Marketing Management [PGDMM]: Top institutes
|Name of Institute||City|| Fees|
|FMS, DU||New Delhi||10, 000|
|Jamnalal Bajaj Institute of Management Studies||Mumbai||3 Lacs|
|ICFAI Business School||Hyderabad||6.25 Lacs|
|Christ University ||Bangalore||1.53 Lacs|
|Department of Management Studies, IIT||IIT Delhi||4 Lacs|
|Symbiosis Institute of Management Studies||Pune||7.85 Lacs|
|SRM Business School||Lucknow||-|
|Department of Management, BITS||BITS Pilani||3.14 Lacs|
|CMS Business School||Bangalore||3.88 Lacs|
|Nirma University||Ahmedabad||5.46 Lacs|
|GIBS Business School||Bangalore||2.55 Lacs|
|Institute of Management Studies||Dehradun||1.99 Lacs|
|University of Delhi||New Delhi||INR 10,000|
|Jamnlal Bajaj Institute of Management Studies||Mumbai||INR 3,00,000|
|ICFAI Business School||Hyderabad||INR 6,25,000|
|Shailesh J Mehta School of Management IIT Bombay||Mumbai||INR 1,25,000|
|Christ University||Bangalore||INR 1,53,000|
|SP Jain Institute of Management||Mumbai||INR 8,00,000|
|Institute of Management Technology||Ghaziabad||INR 8,25,000|
|KJ Somaiya Institute of Management Studies||Mumbai||INR 6,04,000|
|Narsee Monjee Institute of Management Studies||Mumbai||INR 6,58,000|
|Department of Management Studies IIT Delhi||New Delhi||INR 4,00,000|
|Vinod Gupta School of Management||Kharagpur||INR 3,12,000|
|Symbiosis Institute of Business Management||Pune||INR 7,85,000|
PGD in Marketing Management [PGDMM]: Eligibility
Graduation or a Bachelor's Degree in any discipline obtained through the 10+2+3 system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA from a recognized university incorporated by an act of the Central or State Legislature in India. There is a Relaxation of 5% aggregate for SC/ST candidates.
PGD in Marketing Management [PGDMM]: Admission Process
The process of admission through entrance tests is better explained through the below given process.
- 1st Step - Online / Paper - based Entrance Test
- 2nd Step – Group Discussion / Personal Interview
- Final Step – Final Offer of Admission
On the basis of performance in Entrance Test, a handful of students are called for Group Discussion and Personal Interview. Some institutes also conduct Essay Writing Test prior to Group Discussion and Interview. On the basis of overall performance a student is offered admission at the institute. All the major B-Schools also give weightage to performance in Higher Secondary and Graduation level while preparing the final list of selected students.
PGD in Marketing Management: Direct Admission
Certain Institutes also offer Direct Admission in MBA programs on the basis of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT etc. However, these days almost all B-Schools have a Group Discussion or Personal Interview or both as part of their selection process. So students seeking admission to good B-Schools should gear up for one or other of the entrance exams conducted..
PGD in Marketing Management [PGDMM]: Syllabus and Course Description
|Semester I||Semester II|
|Principles & Practices of Management||Services Marketing|
|Principles of Marketing||Retail Marketing|
|Fundamentals of Management Accounting||Sales Management & Personal Selling|
|Managerial Economics||Distribution Management & Logistics|
|Research Methodology||Market Research|
|Consumer Behaviour||Relationship Marketing|
|Business Communication||Indian Economic Environment|
|Fundamentals of Information Technology||Field Work + SPSS|
|Semester III||Semester IV|
|International Marketing||Brand Management|
|Laws related to Marketing||Strategic Marketing|
|Financial Services Marketing||Export Documentation & Forex Management|
|Marketing Communication||Direct Marketing|
|Retail Operations Management||Industrial Marketing|
|Project Work||Rural & Agricultural Marketing|
|Foreign Language||Entrepreneurship Development & Project Management|
|Virtual Marketing||Foreign Language|
PGD in Marketing Management [PGDMM]: Career Prospects
Human Civilization, since time immemorial, has practiced some form of Trade and Commerce. Present society is more economy driven than ever. In such scenarios, all companies require a skillful marketer hence increasing the demand for postgraduates with a specialization in Marketing. With the rapid growth of FMCG (Fast Moving Consumer Goods) sector in India, there is all the more demand for Management Graduates with a specialization in Marketing.
Post Graduate Diploma in Marketing Management [PGDMM] can be assigned any of the following roles in an organization:
- Marketing Manager
- Business Development Manager
- Area Sales Manager
- Business Development Executive
- Regional Sales Manager
- Brand Manager
- Market Research Analyst
- Media Planning
Marketing Graduates looking for job prospects in Public Sector can find opportunities in PSU’s (Public Sector Undertakings). Usually people in Marketing Positions in Public Sector Firms are responsible for creating impactful Marketing strategies that could get message across. They can also find jobs with various semi-government banks and financial organizations. A lot of students also opt for Government exams like UPSC and SSC.
PGD in Marketing Management: Top Recruiters
- Tata Consultancy Services
- Cognizant Technology Solutions Corp
Some of the popular professional avenues open to such graduates are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual Pay Scale in INR|
|Associate Professor||Associate Professor is in charge for academic discipline research and teaching responsibilities as suitable, and must be designed to support and help the needs of the departments of college.||INR 5 to 6 Lacs|
|Consultant||Consultants are in charge to help the organization through expertise and advice to enhance their business performance with regards of profitability, operations, management structure, and strategy.||INR 8 to 9 Lacs|
|Marketing Manager||Marketing Manager is in charge for creating and developing implementation and execution strategic marketing plans for a company or entire organization in order to catch potential clients and retain existing customers also.||INR 6 to 7 Lacs|