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Post Graduate Diploma in Marketing Management is a 2-year Post Graduate Diploma. Marketing is a process to determine what products customers may be interested in, Type of strategy to be used in Sales, Communications and Business Development. Marketing Management is useful in any organization because marketing is core growth of the organizations.

The course covers fundamentals of Operations and Marketing Management, HR, Finance, General Management etc. This course helps students to enhance their managerial skills of the business. The course curriculum constantly updates by exploring new marketing techniques and provides a better understanding of the marketing.

Top Institutes that offer this course are:

  • New Directions International Institute of Management, Hyderabad
  • I.I.K.M Business School, Calicut
  • Bangalore University, Bangalore
  • IMT, Ghaziabad
  • JK Business School, Gurgaon

The average course fees charged for this course in India ranges between INR 15000 to 1 Lac

Students can get admission in the course only after completing Bachelors degree in any discipline from any recognized university with minimum 50% marks at Graduation level. Admission in some of the institute is done after clearing entrance test conducted by the University or through MAT/ CAT test scores.

Post Graduates can hire in a job such as:

  • Marketing Executive, Marketing Manager, Marketing Research Analyst
  • Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Successfully completed Diploma holders can start earning anything between INR 1 to 7 Lacs

Post Graduate Diploma in Marketing Management: Course Highlights

The following table shows the some of the major highlights of the course.

Course LevelPost Graduate Diploma
Duration2 years
Examination TypeSemester system/ Year wise
EligibilityBachelor’s degree in any discipline from a recognized university with minimum 50% marks in it.
Admission ProcessMerit Based/ Entrance Test
Course FeesINR 15, 000 to 1, 20, 000
Average Starting SalaryINR 1, 00, 000 to 7, 00, 000
Top Recruiting CompaniesACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers
Top Recruiting AreasPublishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies
Job PositionsMarketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Post Graduate Diploma in Marketing Management: What is it About?

Marketing managers face once of the biggest challenge in today’s world, to make marketing plan in such a way that it delivers optimum and cost constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.

This programme helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.

Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.

Post Graduate Diploma in Marketing Management: Top Institutes

The following table shows the top institutes offering Post Graduate Diploma in Marketing Management

Name of the InstituteState/ City
Accman Institute of ManagementUttar Pradesh
Advanced Institute of ManagementDelhi
Aligarh Muslim UniversityUttar Pradesh
Amazon Institute of Hotel Tourism and ManagementUttarakhand
Annamalai UniversityTamil Nadu
Annex College of Management StudiesWest Bengal
Arunachal University of StudiesArunachal Pradesh
Assam UniversitySilchar, Assam
Avagmah Business SchoolBangalore, Karnataka
Bangalore UniversityBangalore, Karnataka
Bharati Vidyapeeth UniversityPune, Maharashtra
Birsa Institute of TechnologyRanchi, Jharkhand
BLS Institute of ManagementGhaziabad, Uttar Pradesh
Chetana’s Institute of Management and ResearchMumbai, Maharashtra
New Directions International Institute of ManagementHyderabad
I.I.K.M Business SchoolChennai
Skyline Business SchoolGurgaon
Doon Business SchoolDehradun, Uttarakhand
Galgotias Business SchoolNoida, Uttar Pradesh
Guru Nanak Dev UniversityAmritsar, Punjab
IILM Institute of Higher EducationDelhi

Post Graduate Diploma in Marketing Management: Eligibility

Applicants must follow the below mentioned eligibility criteria in order to apply for the course:

  • Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.
  • Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.
Top Marketing Colleges In Maharashtra Top Marketing Colleges In Uttar PradeshTop Marketing Colleges In DelhiTop Marketing Colleges In Tamil Nadu

Post Graduate Diploma in Marketing Management: Admission Process

Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.

Some of the entrance exam conducted in the country for admission to this course:

  • MAT– Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.
  • CAT– Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.

Post Graduate Diploma in Marketing Management: Syllabus and Course Description

Semester wise course syllabus is tabulated below:

Semester ISemester II
Management Theory and PracticeMarketing Management
Organizational BehaviorFinancial Accounting and Analysis
Business EconomicsEssentials of HRM
Corporate Social ResponsibilityStrategic Management
Information Systems for ManagersBusiness Statistics
Business CommunicationBusiness Law
Semester IIISemester IV
Brand ManagementB2B Marketing
Consumer BehaviourServices Marketing
Marketing StrategyIntegrated Marketing Communications
Customer Relationship ManagementMarketing Research
Sales ManagementBusiness: Ethics, Governance & Risk
International MarketingProject

Post Graduate Diploma in Marketing Management: Career Prospectus

Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.

Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.

The following table shows the other job positions that students can go for:

Job PositionJob DescriptionAnnual Average Pay Scale (INR)
Marketing ExecutiveMarketing Executive involved in developing marketing campaigns to promote product or service or Idea.2,42,075
Marketing ManagerMarketing Manager is responsible for developing, implementing and executing marketing plans for an organization6,44,431
Market Research AnalystGathering and Analyzing market data is the main responsibility of market research Analyst.3,51,516
Brand ManagerBrand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product.9,23,148
Advertising ManagerAdvertising Managers helps in Advertising, Promotions, and marketing managers5,00,505
Marketing Communications ManagerMarketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations.7,17,043
Sales ManagerTheir responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc9,97,728

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