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Description




Stream: Marketing Management
Duration: 2 Years

Course: M.B.A.

Course Type: Post Graduation

MBA Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of promoting interest in customers regarding particular goods or services. It is executed through strategies that underlie sales techniques, business communication, and business development.

Top Institutes offering this course are:

  • IIT Madras, Department of Management
  • Chandigarh University
  • JK Business School, Gurgaon
  • GITAM Hyderabad Business School
  • Ranchi University

MBA Marketing Management curriculum consists of an advanced study of techniques of market research and analysis, product design, pricing, promotion, selling, distribution, and other similar marketing concepts.

Within the specialization of marketing, students are taught concepts such as promotion, advertising, research, and sales. From among the 4 semesters of the course, the first two are common among all students, and the last two focus on the candidates’ chosen subjects of marketing-related specialization.

The average annual starting salary offered in India to successful postgraduates of the course ranges between INR 45,000 and 65,000, depending upon the candidate’s expertise in the field.

Studies reveal that the success or failure of products and services depends almost entirely on the marketing efforts put in and marketing strategies employed by organizations.

Such postgraduates are hired in capacities such as Marketing Manager, Market Research Analyst, Brand Manager and New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations Director, etc.

Top Colleges for Master of Business Administration [MBA] (Marketing Management)

  • Master of Business Administration [MBA] (Marketing Management) in Tamil Nadu
  • Master of Business Administration [MBA] (Marketing Management) in Maharashtra
  • Master of Business Administration [MBA] (Marketing Management) in Uttar Pradesh
  • MBA/PGDM in Delhi-NCR
  • MBA/PGDM in Maharashtra
  • MBA/PGDM in Chennai

MBA Marketing Management: Course Highlights

Given here are the basic highlights of the course.

Name of the courseM.B.A. In Marketing Management
Course LevelPost-graduation
Duration2 years, full- time/ Distance Learning
StreamMarketing Management
Examination TypeSemester
EligibilityBachelor’s degree in any discipline
Admission ProcessEntrance Exam + Group Discussion/Personal Interview
Average Course FeeINR 10 K to 15 Lacs
Average Starting SalaryINR 2.5 to 20 Lacs
Top Recruiting CompaniesHDFC, IBM, Cognizant, Accenture, TCS, Accenture, Adobe, Microsoft, ICICI, etc.

MBA Marketing Management: Top Institutes 

The average tuition fee charged in India for M.B.A. in Marketing Management ranges between INR 10,000 (government institutes) and 20 lacs (private institutes).

Listed below are some of the top institutes in India that offer MBA Marketing Management

INSTITUTESTATETUITION FEES (PER YEAR) IN INRELIGIBILITY CRITERIAADMISSION PROCEDURE
UNIVERSITY OF DELHI, FACULTY OF MANAGEMENT STUDIESNEW DELHI, DELHI NCR10,480Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIESMUMBAI, MAHARASHTRA1,02,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
CHRIST UNIVERSITYBANGALORE, KARNATAKA1,53,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
DEPARTMENT OF MANAGEMENT STUDIES IIT DELHINEW DELHI, DELHI NCR4,00,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENTPUNE, MAHARASHTRA4,68,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
DEPARTMENT OF MANAGEMENT STUDIES, INDIAN INSTITUTE OF TECHNOLOGYROORKEE, UTTARAKHAND2,09,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENTBANGALORE, KARNATAKA5,63,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIESPUNE, MAHARASHTRA5,08,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
BHARATHIDASAN INSTITUTE OF MANAGEMENTTHIRUCHIRAPALLI, TAMIL NADU5,33,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
DEPARTMENT OF MANAGEMENTPILANI, RAJASTHAN77,500Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
ICFAI BUSINESS SCHOOLHYDERABAD, TELANGANA1,65,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
CMS BUSINESS SCHOOL, JAIN UNIVERSITYBANGALORE, KARNATAKA3,88,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
INTERNATIONAL SCHOOL OF BUSINESS AND RESEARCHBANGALORE, KARNATAKA3,50,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGYALLAHABAD, UTTAR PRADESH51,151Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
FACULTY OF MANAGEMENT STUDIES, BANARAS HINDU UNIVERSITYVARANASI, UTTAR PRADESH30,765Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGYKOCHI, KERALA26,555Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
DEPARTMENT OF MANAGEMENT SCIENCE, SAVITRIBAI PHULE PUNE UNIVERSITYPUNE, MAHARASHTRA66,264Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
GIBS BUSINESS SCHOOLBANGALORE, KARNATAKA2,55,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
AMRITA SCHOOL OF BUSINESSCOIMBATORE, TAMIL NADU4,11,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.
FLAME UNIVERSITYPUNE, MAHARASHTRA5,80,000Bachelor’s degree from a recognized university.Based on the candidate’s performance in the relevant entrance test.

MBA Marketing Management: Eligibility 

Listed here are the minimum criteria for eligibility needed to be fulfilled for admission to the course.

  • Candidates aspiring to pursue the course need to have completed graduation in any stream.
  • In most cases, qualification of a relevant entrance test GMAT, CAT, XAT, MAT, etc. The minimum eligible score may vary across institutes.

The common entrance test assesses candidates in sections such as English, problem-solving, data analysis and interpretations, numerical ability, logical reasoning and general awareness.

As such, there are no different entrance tests conducted for MBA in Marketing.

MBA Marketing Management: Admission Process

For admission to MBA Marketing Management course, candidates are needed to qualify a relevant entrance exam such as CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), and CMAT (Combined Management Admission Test).

A few institutes offering the course also conduct their own entrance examinations for candidates’ assessment. Also, some Indian universities offer admission to the course on the basis of the merit obtained by the candidates in the last qualifying exam, and do not usually hold entrance tests for online education.

MBA Marketing Management: Syllabus and Course Structure

Listed here are the principal components that form part of the course’s curriculum.

Subjects of Study

Marketing Concepts

Marketing Research

Marketing Planning

Principles of Sales Management

Sales Forecasting

Market segmentation

Market Evaluation and Controls

Marketing Audit

Marketing Ethics

Advertising Management

Consumer Behaviour

Brand Management

Industrial Marketing

Business Communication

Project Management

Business Laws

Research Methodology     

Economic Analysis

MBA Marketing Management: Career Prospects

Popular marketing techniques include social media, pay-per-click, web designing, search engine optimization, search media optimization and promotional articles, etc.

Such professionals are recruited in profiles such as:

  • Market Research Analyst
  • Brand Manager
  • Marketing Manager
  • New Product Manager
  • Marketing Executive
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Public Relations (PR) Director

Prominent areas of employment for such professionals include educational institutes, tourism departments, banking sector, hospitality, retail sector, market research, media & advertising sector, IT sector, consultancy services, and the like.

MBA Marketing Management: Academic Options

Upon successful completion of the course, candidates interested in further studies in the discipline may go for pursuing Ph.D., or post-doctoral studies in Marketing Management, to pursue professions such as Professor, Teacher, Researcher etc.

Some of the popular professional avenues open to such postgraduates are listed below with the corresponding salaries offered for the respective positions.

Job TitleJob DescriptionAverage Annual Salary in INR
Market Research AnalystResponsibilities include assembling and examining market information. They devise strategies and methods for acquiring information, for example, leading internet, phone or post office-based mail overviews direct promotion.Rs 263,598 - Rs 1,226,014
Brand ManagerThey plan, create and coordinate advertising campaigns for a specific brand or item. They track purchaser and market experiences by investigating measurements, for example, deals volume, piece of the pie, benefit projections, evaluation and dissemination, seminars.3,48,823 - 2,490,846 
Marketing ManagerMarketing Managers are in charge of creating, actualizing and executing advertising campaigns, to efficiently pull in potential clients and retain existing ones.2,83,952 - 1,658,850

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