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Diploma in Visual Merchandising is 3 month to 1-year Diploma Course focused on the fast-growing field of Retail Merchandising. The eligibility criterion for this course is Class 10+2. The candidates have to complete all the subjects and appear for examination to earn the diploma certificate.

Diploma in Visual Merchandising is offered at several locations in the country. Some of the top institutes offering this course to candidates are listed below: -

  • JD Institute of Fashion Technology, Multiple Locations throughout India
  • FE Institute of Art and Design, Mumbai, Maharashtra
  • FIT (Fashion and Interior Technology) Campus, Ernakulam, Kerala
  • WLCI Design School, Delhi
  • Indian Institute of Textile Training, Tirupur, Tamil Nadu

Admission to this course is mostly based on merit, which is evaluated on the basis of Class 10th or 12th score. An entrance test or interview round is a rarity with this course. Hence, students just need to have good scores in Class 12th to get the admission into this course.

Diploma in Visual Merchandising is a perfect choice for those candidates who are interested in topics like advertising, branding and retail merchandising. This course is also an excellent choice for those who have a sense of creativity within them. The students are equipped with various skills that help them in creating visually appealing and attention-catching ad campaigns.

The students who possess Diploma in Visual Merchandising are offered well-paying jobs. The job profiles offered to such candidates include Visual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant and Brand Manager. Such candidates can start earning a salary of INR 3 to INR 4 LPA, in the initial days of their career.

Diploma in Visual Merchandising: Course Highlights

Course LevelHigher Secondary / After 10+2
Duration of the course3 months to 1 Year, depending upon the institute
Examination TypeAnnual/Semester-wise depends upon the institute
Admission ProcessBased on scores achieved in 10+2 or first come first serve basis
Course FeeINR 4,35,000
Average Starting SalaryINR 3 to 4 LPA
Job PositionsVisual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant and Brand Manager
Top RecruitersApparel Outlets, Fashion Houses, Marketing Companies, Media Houses and all kinds of retail outlets.

Diploma in Visual Merchandising: What is it About?

Diploma in Visual Merchandising enables candidates to learn about the important field of modern times, which is retail merchandising. The students learn the art of introducing merchandising which looks and feels attracted to the customer. The students learn how to grow the sales potential by effectively displaying the products which make a lasting impression on the existing and potential customers.

The students are taught about topics like the layout of retail space, space assignment, product grouping, colors, lighting, elements of a window display, visual communication and presentation methods. Along with learning about the current trends in merchandising, the students understand that how can they analyze, identify and modify elements that help in better branding.

Diploma in Visual Merchandising course is an ideal mix of theoretical and practical knowledge, which makes students capable of surviving this competitive and ever-changing industry. In the modern times, along with the quality of a product, quality of delivery of the product has also become important. The businesses have realized this trend and that is why there is a demand for Visual Merchandising experts. With this diploma in hand, the candidates can certainly get some attractive assignment to give their career a boost.

Diploma in Visual Merchandising: Top Institutes Table

Here are some of the top institutes where candidates can pursue a Diploma in Visual Merchandising: -

Institute NameLocationFee
JD Institute of Fashion TechnologyMultiple Locations throughout IndiaNot available
FE Institute of Art and DesignMumbai, MaharashtraNot available
FIT (Fashion and Interior Technology) CampusErnakulam, KeralaNot available
WLCI Design SchoolDelhi4,35,000
Indian Institute of Textile TrainingTirupur, Tamil NaduNot available

Diploma in Visual Merchandising: Eligibility Criteria

To apply for this course, the candidates first need to fulfill the eligibility criteria. Only those candidates who fulfill the criteria points will be considered for admission.

Although the criteria may have slight variations from institute to institute, some common points of it are listed below: -

  • Candidate must have passed Class 12 from a recognized board or institute (Some institutes admit students with Class 10 as a qualification too).
  • The candidate must have scored at least 50% marks in such qualifying class. This percentage may vary from institute to institute.
  • Some colleges/training centers also ask for ‘Internet Knowledge’ as a mandatory requirement.

Diploma in Visual Merchandising: Admission Procedure

With no entrance tests or interviews in place, the admission procedure for this course is fairly simple. For institutes allotting seats on First Come First Serve basis, the candidate just has to visit the center as early as possible. With simple steps like filling the form, submitting documents and paying the fee, the admission procedure for Diploma in Visual Merchandising course is complete.

However, with colleges using the merit list method, the procedure might become a little longer. First, the candidate will need to apply for the course. If the name of the candidate appears in the merit list, he/she will need to attend the counseling process. Then, if the candidate is offered an admission there, he/she will need to get his/her documents verified and then the fee will have to be paid. With the payment of fee and document verification, the admission process is complete.

Diploma in Visual Merchandising: Syllabus and Course Description

Diploma in Visual Merchandising course is a perfect mixture of theoretical and practical knowledge. The students are first taught the important concepts, and are then taught how to use them in real life scenarios. The course actually consists of a hefty number of modules, some of which are listed below: -

Subjects of Study
Fundamentals of Visual MerchandisingImportance of Shopping Environment
Elements and Principles of DesignMaterial Exploration
Color PhycologyExterior and Interior Presentation
Lighting DesignProps, Fixtures and Signage
Display Error ManagementConsumer Behaviour
Trend Analysis and ForecastingCAD
Vendor ManagementDraping Style and Mannequin’s
Visual Principles and SystemsComputer Application in Art and Design

Candidates must understand that this is an indicative list of subjects. The actual list may vary from the one listed above, depending upon the institute.

Diploma in Visual Merchandising: Career Prospects

To understand how important Visual Merchandising is, one just needs to look around himself/herself. Wherever there is a retail store that is very attractively designed, and the layout of that store seems very artistically planned, then that is the work of a Visual Merchandiser only. Visual Merchandisers are hired by a lot of stores to give their outlets the beauty they want.

Thus, Diploma in Visual Merchandising offers a very attractive career in future. Candidates, who want to go for higher education instead of a job, can opt for options like Bachelor of Visual Merchandising, Master of Fashion Designing and Visual Merchandising. Candidates can also go for an MBA Degree in Marketing or General Management, but for that they will need to complete a bachelor degree first.

In terms of job profiles, such candidates are offered job profiles like Visual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant and Brand Manager. Diploma in Visual Merchandising holders are hired by Apparel Outlets, Fashion Houses, Marketing Companies, Media Houses and all kinds of retail outlets. The average salary given at such profiles stands at INR 3 to INR 4 LPA.

Job ProfileJob DescriptionAverage Starting Salary
Visual MerchandiserVisual Merchandiser, as the name suggests, is responsible for an effective delivery of product so as to attract more customers. They organize the store’s elements, introduce new internal marketing tactics, and overall ensure that the store looks appealing to both existing and potential customers.3 LPA to 4 LPA
Store ManagerStore Managers have a little more responsibility than Visual Merchandisers, as they are responsible for handling day to day tasks like Stock Management etc too.3 LPA to 4 LPA
Layout DesignerLayout Designer majorly works on ensuring efficiency with better layouts. They organize store equipment, introduce best practices and optimize operations to make things better and faster.2.4 LPA to 3.6 LPA
Merchandising ConsultantMerchandising Consultants generally work with stores on the client to client basis and suggest measures for better sales performance. They are in high demand during festivals and important days like Diwali and Valentines Day.4.8 LPA to 6 LPA
Brand ManagerBrand Managers are responsible for creating and maintaining the image and popularity of a brand. Although working as a brand manager with bigger companies requires higher education, diploma holders generally work with smaller sellers only.4.8 LPA to 6 LPA

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