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BBA in Event Management is a 3-year undergraduate course in management. Event management is one of the most popular and fastest growing industries. Events could include:

  • Musical Shows
  • Concerts
  • Exhibitions
  • Fashion & Celebrity Shows
  • Film Awards
  • Political Rallies, etc.

Event Management can be summed up as:

  • Conceptualization
  • Planning
  • Organization
  • Execution of an event.

The course includes components such as:

  • examining the complexities of the brand.
  • devising the event concept.
  • distinguishing the targeted audience.
  • planning the logistics.
  • coordinating the technical parts of an event.

BBA Event Management is also considered one of the Strategic Marketing and Communication Tools by organizations as it is a tool to communicate with potential clients.

The minimum eligibility for pursuance of the course is the successful completion of the 10+2 level of education, with a minimum aggregate score of 50%, with Commerce/Mathematics as the main subjects of study.

Such graduates are hired in capacities such as:

  • Public Relations Executive/Manager
  • Promotion Executive/Manager
  • Marketing Executive/Manager
  • Brand Development Executive/Manager
  • Designing Executive/Manager
  • Administration Executive/Manager
  • Production Executive/Manager
  • Birthday Party Anchor
  • Voice Artists
  • Event Manager
  • Event Coordinator
  • Printing Executive/Manager, etc.

The average tuition fee charged for the course in India ranges between INR 5000 and 2 Lacs for a span of 3 years.

The starting monthly salary offered to such professionals in India ranges between INR 10,000 and 15,000, increasing with experience and skillset.

Top Colleges for Bachelor of Business Administration [BBA] (Event Management)

  • BBA/BBM in Delhi-NCR
  • BBA/BBM in Maharashtra
  • BBA/BBM in Chennai
  • BBA/BBM in Uttar Pradesh
  • BBA/BBM in Telangana

BBA in Event Management: Course Highlights

Listed below are some of the major highlights of the course.

Course LevelGraduation
Duration3 years
Examination TypeSemester System/Year wise
Eligibility10+2 with 50% marks in aggregate with Commerce/Mathematics as main subjects of study
Admission ProcessMerit-based/ Based on counselling after qualification of entrance test
Course FeeINR 5,000 to 5 Lacs
Average Starting SalaryINR 3 to 20 lacs per annum
Top Recruiting CompaniesCox and Kings, Cineyug Entertainment, E-Factor, DNA Networks Pvt Ltd, Fountainhead, Sercon, Percept D Mark, Sita Conferences, TCI Consultancy Services and ‘e’ Events, Tafcon Group, Wiz craft International Entertainment Pvt Ltd, Top notch media and production houses, 360 Degrees, Wizcraft, Zee Tv, CNBC Tv, DNA Network, etc.
Top Recruiting AreasWeddings, Birthday parties, Talent hunt and reality shows, Fashion and cultural shows, Academic and sports meets, Religious functions, Corporate event, Conferences, Software Companies, , Newspaper Houses, Hotel, Travel and Hospitality Industries, Non-Profit Organizations, Political Parties, Event Management Consultancy, Advertising Agencies, Public Relations Firms, and such.
Job PositionsPublic Relations Executive/Manager, Promotion Executive/Manager, Marketing Executive/Manager, Brand Development Executive/Manager, Designing Executive/Manager, Administration Executive/Manager, Production Executive/Manager, Birthday Party Anchor, Voice Artists, Event Manager, Event Coordinator, Printing Executive/Manager, among others.

BBA in Event Management: What is it About?

BBA in Event management is one of the most popular and fastest growing industries. Students enrolled to the course are imparted an advanced understanding of:

  • Event accounting
  • Event organizing
  • Marketing
  • Presentation
  • Sponsorship skills
  • Modern event administration
  • PC application
  • Corporate correspondence
  • Brand administration
  • Venue administration
  • Event catering
  • Project administration
  • components of advertising and coordination in orchestrating events such as:
  1. meetings
  2. sports games
  3. celebrations
  4. fundraisers
  • Event proposal.

The course offers specialization in:

  • management, marketing
  • advertising, presentation event catering
  • venue management, etc.

Top Institutes offering BBA in Event Management

Listed below are some of the top institutes in India that offer the course.

Name of InstituteCity Average Fees
Jain UniversityBangaloreINR 1,45,000
Doon Business SchoolDehradunINR 1,32,000
Suresh Gyan Vihar UniversityJaipurINR 77,938
VELS UniversityChennaiINR 99,400
St Joseph's College of CommerceBangaloreINR 85,800
Amity UniversityNoidaINR 3,53,000
IIKM Business SchoolChennaiINR 1,53,000
Mewar UniversityChittorgarhINR 55,500
St. Teresa's CollegeErnakulamINR 22,000
Sobhasaria Engineering CollegeSikarINR 71,800
Gems B SchoolBangaloreINR 1,11,000
Sanskriti UniversityMathuraINR 50,500
Mm Institute of ManagementAmbalaINR 65,686
Christ Institute of ManagementRajkotINR 32,000
Sunshine Group of InstitutionsRajkotINR 41,400
IFIM CollegeBangaloreINR 2,00,000
Bachelor School of ManagementMeerutINR 46,000
Alliance School of BusinessBengaluruINR 1,50,000
Institute of Business Management And ResearchINDOREINR 52,000
Brihan Maharashtra College of CommercePuneINR 1,14,000

Eligibility for BBA in Event Management

Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.

  • 10+2 education completed in the Science stream from a recognized educational Board.
  • Preferably, Commerce subject as the main subjects of study at the 10+2 level.
  • A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.

BBA in Event Management: Admission Process

Most institutes offering the course admit students based on performance in a relevant entrance test. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.

Some such entrance tests conducted in the country for admission to the course are:

  • Dayanand Sagar Admission Test (DSAT)
  • Sharda University Admission Test (SUAT)
  • Kalinga Institute of Industrial Technology Entrance Exam (KIITEE)
  • CMR University Admission Test (CMRUAT)
  • ITM National Entrance and Scholarship Test (ITM NEST)
  • Sri Padampat Singhania Admission Test (SPSAT)
  • Delhi University Joint Admission Test (DU JAT)
  • Symbiosis Entrance Test (SET)
  • Bharati Vidyapeeth Common Entrance Test (BVP CET)
  • National Test for Programs After Twelfth (NPAT)
  • Central Universities Common Entrance Test (CUCET)
  • Bharati Vidyapeeth Undergraduate Management Aptitude Test (BUMAT)
  • Under Graduate Aptitude Test-AIMA (UGAT-AIMA)
  • Bharati Vidyapeeth Deemed University Management (BUMAT)
  • Gitam Online Test (GOT)
  • Guru Gobind Singh Indraprastha University (GGSIPU CET BBA)
  • Alliance Undergraduate Management Aptitude Test (AUMAT)

BBA in Event Management: Syllabus and Course Description

A semester-wise breakup of the course’s syllabus is tabulated here.

Semester ISemester II
Management ProcessOrganizational Behavior
Business CommunicationAdvertising Management for Services
Financial AccountingEconomics for Executives
Environmental StudiesValue Education - Human Rights
Semester IIISemester III
Marketing ManagementHuman Resource Management
Introduction To Event Management & PREvent Cost Accounting & Finance Management
Event Management PlanningEvent Marketing & Sponsorship
Event Production ProcessPC Software (MS Office) Theory
Skill based Subject-I Communication Skills I (Practical)PC Software (MS Office) Practical
Women RightsSpecial Events (Wedding Planning & Live Events)
-Communication Skills II (Practical)
-General Awareness
Semester VSemester VI
Event Team & Crew ManagementEntrepreneurship and Project Management
Event Resource ManagementPublic Relations
Brand ManagementMedia Management
Event Hospitality, Law & PermissionsTourism Marketing
Special Events (MICE & Corporate Events)Project Work & Viva-Voce
Skill based Subject-III Campus to Corporate (Practical)Skill based Subject-IV Soft Skills for Business (Practical)
-Extension Activities @ Training Reports

BBA in Event Management: Career Prospects

An Event Manager is an expert who designs and executes occasions.

Candidates can find lucrative job opportunities in:

  • organizations, organizing and hosting events.
  • event-management, nationally and internationally.
  • Public Relations, advertising and media houses.

Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.

Job PositionJob DescriptionAverage Annual Pay Scale in INR
Public Relations ExecutivePublic Relations Executives are in charge of promoting, managing, maintaining, and overseeing the public visibility of the individual, association, product, or administration they represent. They work with customers, organization, officials to decide the correct attention-related goals.4,84,604
Promotion ManagerPromotion Managers plan, direct, or arrange advertising policies and projects or deliver insurance materials, for example, collateral materials, such as posters, contests, coupons, or giveaways. They role is to make additional interest for the purchase of the product or administration for a division, a whole association, or on an account-basis.6,44,431
Marketing ExecutiveMarketing Executives work with various representatives, for instance, market research, promoting, generation, deals and appropriation staff. They are also responsible for examining demand and competition, and investigating price.2,42,075
Brand Development ManagerBrand Development Managers work for all parts of an organizations on a daily basis for the business. They are fundamentally in charge of developing highly effective marketing plans through a profound comprehension of the customer and the brand's objective market, which thusly, augments the brand's long-term potential.9,14,699
Design ManagersDesign Managers have the duty of managing design or graphics teams and departments. They are to a great degree inventive, imaginative, and innovative. Such Managers frequently team up on projects with their associates, delegate tasks, and check for quality and consistency.1,028,270

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