Advance Diploma in Marketing course will help an individual to work across various dimensions where he or she will be primarily working as a marketing director or a national marketing analyst, as well as other responsible roles in the industry. This is basically a one or two-year course and to join this diploma course, the student should have passed the 10+2 examination with a minimum of 50% marks.
Some of the top institutes offering this course are:
- Bombay Academy of Management Studies, Mumbai
- Ahimsa Women Polytechnic, New Delhi
- Aastha Institute of Management and Technology, Panipat
- Indian School of Business Management and Administration, mumbai
To enroll in Advance Diploma in Marketing, one needs to ensure that he or she has been selected through certain entrance examinations, and these examinations are all institution-specific in nature. This means that the universities will be conducting their entrance examinations independently, and one needs to pass such examinations.
Advance Diploma in Marketing pours in a lot of knowledge within an individual, it primarily focuses on marketing management and the students get a transparent idea about the dynamic realities which are taking place every day at the market with their major focus on market research, the behavior of the customer and much more. For the marketing enthusiasts, it is perhaps the best course to pursue because no other course will showcase such quality.
The average course fee for Advance Diploma in Marketing varies within INR 45,000, however, this can vary depending on the organization which the candidate has chosen for pursuing the course. After a successful completion of this course, an individual can be accessible to a large number of job profiles such as marketing manager, advertising manager, marketing executive, sales manager, market research analyst, brand manager, new product manager and much more. Depending on the experience, one can also transition his or her career into teaching. Also, depending on the experience, one can earn up to INR 9 Lac/s per annum, and the salary increases if an individual pursues his or her career abroad after this course, with the basic salary being USD 116010 per annum which is practically huge.
Advanced Diploma in Marketing: Course Highlights
|Course Level||Under GraduateDiploma|
|Duration of the Course||1year|
|Examination Type||Semester/ Annual|
|Eligibility||50% aggregate 12thexaminations from a recognized board|
|Admission Process||Entrance exam based/ Merit-based|
|Course Fee||INR 45,000|
|Average Starting Salary||INR 9 Lac/s|
|Job Positions||Marketing Manager, Advertising Manager, Marketing Executive, Sales Manager|
Advanced Diploma in Marketing: What is it about?
Advanced Diploma in Marketing is a course that will help students in advance level knowledge about marketing and its various aspects. The students are provided with a proper practical exposure which is possible in this case. Throughout the course duration, students are cited real examples so that the theoretical aspects become lively for them.
The difference which this course poses is with its rigorous syllabus which is being taught to the students. Advanced Diploma in Marketing syllabus is actually an amalgamation of various segments of marketing and their fundamental usage. The following modules are being thoroughly covered in Advance Diploma in Marketing course:
- Fundamentals of Marketing
- Sales and Distribution management
- Consumer behavior
- Business communication
- Market research
- Strategic management
- International marketing
- Advertising and public relation
- Retail management
- Brand management
Marketing is extremely relevant in today’s world because it is needed in every domain of profession. The course of Advance diploma in Marketing leads to such an environment within which the student will grasp the practical skills of marketing. Apart from this, the course provides various interdisciplinary knowledge to the students through which they become equally efficient in related fields such as advertising and finance, this will help them to become accessible throughout their work means. They will be able to embrace any type of job profile and will excel in that with their performance.
This particular course will prepare the students for all types of challenges they can face in their upcoming career. The students will have a profound knowledge which will help them to deal with managerial aspects of real-life problems. The course is structured in such a detailed way which will provide all that is necessary for the student to learn in this particular domain.
Advanced Diploma in Marketing: Top Institutes Table
|Name of the Institute||Location||Average Course Fee (in INR)|
|Jankidevi Bajaj Institute of Management Studies||Mumbai, Maharashtra||INR 41,315|
|Indian School of Business Management and Administration||Bangalore||INR 14,900|
|Indian School of Business Management and Administration||Delhi||INR 14,900|
|Indian Institute of Commerce and Trade||Lucknow, UP||INR 8,535|
|Indian School of Business Management and Administration||Hyderabad||INR 14,900|
Advanced Diploma in Marketing: Eligibility
Considering Advanced Diploma in Marketing, it can be stated that experience is a matter of appreciation here. One can enroll himself or herself in this course after the completion of the 12th examination, however, if the individual is subjected to having certain work experience, it is taken into consideration. Students can also join after the completion of Diploma or even S.S.C. Apart from this, the students need to pass the examinations which will be conducted during the course study.
Advanced Diploma in Marketing: Admission Process
The admissions processes for Advanced Diploma in Marketing course depend on the colleges or universities conducting the same, however, the eligibility criteria remain the same for every educational institution. The availability of work experience is always a positive factor, in this case, the students should visit the respective websites of the universities or colleges in which they want their names enrolled in the course. The instructions need to be followed accordingly because the admission criteria are different for the various institutions. The best way to pursue this course is by clearing any one of the entrance examinations which are being conducted by the educational institution offering this course.
Advanced Diploma in Marketing: Syllabus and Course Description
Below listed is the subject wise course syllabus of Advance Diploma in Marketing. It may vary from state to universities, however, the core subjects remain unchanged.
|Term I||Term II||Term III|
|Financial Accounting||Corporate Finance||Business, Government and Society|
|Managerial Communication-I||Managerial Communication-II||Macroeconomics|
|Marketing Management||Managing People and Performance in Organizations||Management Accounting|
|Managerial Economics||Operations Management||Entrepreneurial Learning|
|Organization Design||Decision Sciences-II||-|
|Decision Sciences-I||Competition & Strategy||-|
Advanced Diploma in Marketing: Career Prospects
Unlike other course types, an Advance Diploma in Marketing course is recognized as job oriented course which guarantees a job in the growing industry post the successful completion of the course. Students hailing from branches such as- business management, b.com honours, and a diploma in marketing field can simply finish this short course and get stand a greater chance of earning a high salary package.
On the completion of an Advance Diploma in Marketing course, students may go ahead with Master Diploma in Marketing which is a Postgraduate Diploma Programme and takes another 2 months to finish and earn a degree in.
|Job Profile||Job Description||Average Salary (in INR)|
|Marketing Manager||Needs to develop and implement strategic marketing plans for a company||INR 1.21 Lac/s|
|Advertising Manager||Responsible for the planning behind advertising, strategies for the media and creative aspects of the firm and also the designing of ads.||INR 8.5 Lac/s|
|Marketing Executive||Responsible for creating sales strategies according to the client’s needs and deliver maximum profits by the means of promoting products, services or ideas.||INR 2.42 Lac/s|
|Sales Manager||Need to work with the requirements of the client and develop ways to improve the sales process and also analyze budgets.||INR 9 Lac/s|
|Market Research Analyst||Responsible for the collection and evaluation of data which would aid a company market its products or services.||INR 5.13 Lac/s|
|Brand Manager||Responsible for developing a brand's profit and loss performance statement along with the image and positioning of the brand compared to competitors in the market||INR 9.14 Lac/s|
|New Product Manager||Evaluate potential products in the market by conducting market research. Then develop a product based on the growing marketing strategies.||INR 2.42 Lac/s|