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Post Graduate Diploma in Rural Management or PGDRM is a full-time Rural Management program spanning a duration of 2 years. This program is considered equivalent to Master’s degree by the AIU (Association of Indian Universities) and AICTE (All India Council for Technical Education). Candidates are required to hold a Bachelor’s degree in any discipline with an aggregate of 50% marks and above. The program is covered in 5 terms with a combination of theory and field work.

Some of the colleges which offer the program in Post Graduate Diploma in Rural Management are as follows:

  • Indira Gandhi National Open University – Mumbai
  • Bangalore University - Karnataka
  • Prin L.N. Welingkar Institute of Management Development & Research - Mumbai
  • Yashwantrao Chavan Academy of Development Administration - Pune
  • Institute of Rural Management – Gujarat

Candidates are required to pass the entrance examination held by the university. Some colleges may accept marks of CAT/XAT, however, the norms are subject to differ according to colleges. This program provides the students comprehensive knowledge about the various socio-economic factors reflecting the growth of rural society.

Candidates having the willingness to work for development and management of the rural areas, in addition, those who contain the knack to conduct research with a view of gaining a deeper understanding into the aspects of rural society, this program deems to a good choice for exploration. The course is designed in a manner where the candidate is imparted an integrated understanding of the necessary aspects of rural development.

The average course fee for PGDRM course ranges between INR 7,500 to 6.25 lakh which is subject to differ for different colleges. Graduates of this program are highly valued in sectors of NGO, Research, FMCG sectors can work for Development projects and funding agencies holding higher positions with some institutions providing campus placement facilities. The average remuneration of candidates who have successfully completed their program ranges between INR 2 to 3 lakhs for freshers, which would gradually increase with experience. However, the salary package of those opting for government sector depends on the limits set by the government.

PGDRM: Course Highlights Table

Course levelDiploma/PGDM
Duration2 years
Examination TypeSemester
EligibilityPassed 10+2+3 Examination, Bachelor’s degree with 50% aggregate marks and above.
Admission processMerit List, Some colleges may hold entrance examination such as CAT/XAT/GMAT
Course FeeINR 6.25 lakhs
Average salaryINR 2 to 3 lakhs (Fresher)
Top Recruiting CompaniesAmul, Monsanto, ICICI Bank, NABARD, Aditya Birla Group, National & International NGOs, Tata Group, Mahindra and Mahindra
Job PositionsResearcher, Rural Manager, Sugar Analyst, Agronomist, Project Co-ordinator, Rural Executive etc.

PGDRM: What is it About?

Candidates for Post graduate diploma in rural management are trained to carry out challenging responsibilities pertaining to rural sectors. They are accountable to perform activities which are useful in conducting works in developmental organizations and rural co-operation. The program opens an opportunity for students who wish to conduct research about the economy and rural society.

The curriculum comprises of projects and field study where students are able to gain a better understanding of the way of life and condition of people in rural areas. Assignments include critical reasoning, essays and much more that are useful in the application while on fieldwork. Students are qualified in functional areas of Finance, Marketing, Operations and Human Resource Management which can deem to be useful for application in the further career.

Candidates who possess leadership skills and hold good proficiency in communicative skills can perform well in this program. Furthermore, those who have the zeal to work for the rural sector need to hold competence in handling masses and pressure, as the job of a rural manager is of an extremely demanding nature. The program assists the students to apply the concepts and tools of economic analysis reflecting them to rural managerial systems.

Post Graduate Diploma in Rural Management is considered equivalent to Master’s degree by the AIU and AICTE. Thus, students who pass out as graduates of this course have extremely lucrative opportunities on the career front. This course provides the best opportunity for those who are ready to harness their communicative and analytical skills in the growth of rural areas. The goal of the program is to use these skills and concept in bettering the condition of rural sectors and developing the economy of the system.

PGDRM: Top Colleges & Institutes

Name of InstitutionLocationAverage Course Fee (in INR)
Indira Gandhi National Open UniversityDelhiNA
Goodwill CollegeUttar PradeshNA
International Institute for Learning in Management Business School (IILMBS)New DelhiNA
Prin L.N. Welingkar Institute of Management Development & ResearchNew Delhi5,50,000
Yashwantrao Chavan Academy of Development Administration (YASHADA)PuneNA
Bangalore UniversityKarnataka6740
Holy Cross College (Autonomous)Tamil NaduNA
Institute of Rural Management (IRM Anand)Gujarat12,08,400
Jyotiba Institute of Management &TechnologyRajasthanNA
Shyam Institute of Management & Technology (SIMT)DelhiNA
University of North BengalWest Bengal45,000
Mahatma Jyoti Rao Phoole UniversityRajasthan12,500
Institute of Rural ManagementRajasthan5,96,000

PGDRM: Eligibility

Candidates who seek admission to the program of Post Graduate Diploma in Rural Management are required to fulfill the following criteria:

  1. Candidates should have passed their Bachelor’s degree in any relevant stream with a minimum aggregate of 50% and above. (45% marks in case of SC/ST applicants).
  2. Candidates are required to have completed a minimum of 15 years of education i.e. 10+2+3 having graduated in any relevant discipline passed from a recognized university listed under UGC/AIU.

PGDRM: Admission Process

Candidates need to be graduates in any discipline, having completed at least 15 years of education (i.e. 10+2+3), having got a minimum aggregate of 50% marks and above in graduation level. The admission process of different colleges can be different.

An entrance examination will be held to check the credibility of the applicants. Some colleges may consider the marks of CAT/XAT/GMAT for further processing the admission. The application forms for admission can be downloaded from the official college websites where the candidate can apply for the course both through online and offline mode.

PGDRM: Syllabus and Course Description

The course curriculum is divided into four segments comprising of Classroom training, field work, internship, and training in order to gain an overall insight of the subject. The classroom training is divided into 5 terms during which the students will be offered an understanding of concepts, instill skills, and knowledge of rural development and management. 30% of the program will comprise of experiential learning through internship and training in villages.

The syllabus followed by universities and colleges are as follows:

Term ITerm II
Financial ManagementMarketing Management
Managerial Analysis and communicative skillsFinancial Management
Organizational BehaviorProduction and Operations Management
Quantitative Analysis of Rural ManagementOperations Research
Economic Analysis of Rural ManagementCollective Action and Cooperation
Rural Society and PolityMacro Economic Perspectives
Rural Research MethodsUnderstanding Organisations
Rural Livelihood SystemsGender Development
Term IIITerm IV
Human Resource ManagementProject Management
Development Theories and PracticesStrategic Management
Natural Resources and SustainabilityManaging Collectives
Costing Control SystemsRural Development
Development Theories

Optional Subjects: Dairy Development

Corporate Social Responsibility

Data Mining and Business Analytics

Development and Rural Communication

Governance & Development

Micro-Finance

Quality Management

Decentralization and Public Policy

Dairy Development

Public Policy in Management

ICT for Development

Legal Environment I 
Management Information Systems 
Marketing Research and Analytics 
Legal Environment II 
Term V

Managing for NGOs

Public Systems Management

Financial and Commodity Derivatives

Rural Finance

Rural Marketing

Values and Ethics Management

Social Entrepreneurship

PGDRM: Career Prospects

Post-Graduates of Rural Management are trained to study the necessities of the sector and apply the knowledge in rural development and management projects. Students through internship and training are given a deeper insight into the actual rural scenario as well as help in gaining a perspective about the methodologies which can be used for developing rural areas.

Some colleges have their own placement cell whereby candidates are hired in many lucrative sectors ranging from FMCG companies, Social and Research Agencies, Academic Institutions, Voluntary Agencies and many more. They are recruited in the positions of Sugar Analyst, Researcher, Marketing & Sales Manager, Agronomist, Research Head and other such.

Listed below are job profiles and it’s work description which can be chosen by candidates after the completion of the program.

Job ProfileJob DescriptionAverage Salary (in INR) per annum
AgronomistWork includes checking and improving the quality of crops. Develop methods to control weed growth and keep them free of diseases.7 to 8 Lacs
Area ExecutiveWork includes supervising the workings of the staff in the area allotted. Planning, developing and executing tasks for the staff.4 to 5 Lacs
Research HeadSupervise the project, improvise and suggest ideas for proper functioning, report data to senior director.7 to 8 Lacs
Marketing and Sales ManagerDevelop strategies for Marketing, Advertising, product development and help in its execution.4 to 5 Lacs
Territory In-ChargeSupervise and carry out the organizational duties of sale force.2 to 3 Lacs
Sugar AnalystContribute, analyze, and perform tasks to maintain the health of crops.4 to 5 Lacs
Rural ManagersSupervising and managing the activities of staff, ensure the workings are carried out as prescribed.1 to 3 Lacs
Senior Program OfficerDeveloping, monitoring, managing and evaluating research projects.4 to 5 Lacs
Rural MinisterIn-charge of activities concerning the day to day workings of rural areas. Ensuring all the departments are carrying out their work efficiently.2 to 3 Lacs

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