PGD in Event Management is a 1 to 2 year- long full- time autonomous, industry- based certificate program. The program is essentially about event- planning and organization. Spread over 1 academic year, the skill-based, practical curriculum trains enrolled students for the fast growing and constantly evolving event management industry. The course includes subjects such as Introduction to Event Management & Activation, Brand Management & Marketing, Communication & Presentation Skills, BTL & Experiential Marketing, Event Planning, Ideation & Costing, Creatives & Collaterals and Sponsorships.
Students are selected for admission to the course based on performance in the relevant entrance exam, academic profile and performance in interview. These entrance examinations are carried out by different universities. The average tuition fee charged in India for this course ranges between INR 1 to 5 Lacs.
Successful postgraduates of the course are lucratively hired in popular organizations such as Seven Shades Pvt. Ltd, The Times Group, Matrix Publicities & Media India (Pvt.) Ltd., WPP Company, Iopener, Fountainhead Promotions & Events Pvt. Ltd., Consumer Links Marketing Pvt. Ltd and Maximus MICE & Media Solutions Pvt. Ltd, among many others.
They are hired in capacities such as Creative Director, Client Servicing, Event Consultant, Brand Manager, Wedding Planner, Executive – Wedding Décor, Artist Manager and Executive Operations. Average annual starting salary offered to such postgraduates ranges generally between INR 2 and 8 Lacs, increaing with experience in the field.
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PGD in Event Management: Course Highlights
Tabulated below are some of the major highlights of the course.
|Course Level||Post Graduate|
|Examination Type||Semester System|
|Eligibility||Graduate in any discipline from a recognized university|
|Admission Process||Based on counselling after clearing Entrance Tests|
|Course Fee||INR 1.5 Lacs p.a.|
|Average Starting salary||INR 1.8 to 2 Lacs p.a.|
|Top Recruiting Companies||Seven Shades Pvt. Ltd, The Times Group, Matrix Publicities & Media India (Pvt.) Ltd., WPP Company, Iopener, Fountainhead Promotions & Events Pvt. Ltd., Consumer Links Marketing Pvt. Ltd and Maximus MICE & Media Solutions Pvt. Ltd etc.|
PGD in Event Management: Course Objectives
Listed here are some of the primary aims of the course:
- Inculcating corporate readiness.
- Providing a training which is in line with the latest technology, licensing laws, regulations and marketing, advertising and promotional tools of the industry.
- Updating and upgrading teaching methodologies and tools to include current changes and trends.
PGD in Event Management: What is it About?
The course is spread over 2 semesters (i.e. approximately 9 months of term time and 3- month industry exposure).
The course trains eligible students in the fine intricacies involved in conceptualising and organizing an event.
Students are imparted, on an advanced level, event- related learning such as workflow management, venue selection and negotiation room layouts, seating plans, design and décor, budgeting, transportation, logistics, entertainment, food and technology, resource- management, branding, set design and marketing - all of which play an important role in organizing successful events. The concepts taught in the classroom are put to test in the field during the period of mandatory internship included in the curriculum.
Events of all kinds, such as shows, concerts, festivals, food shows, talks, conferences, awards and carnivals at local, national and international levels hire successful postgraduates of the course in capacities such as Account Planner, Concept and Creative Designers, Client Service Executives, Event Producers, Set Designers, Operations and Logistics Managers.
Top Institutes offering PGD in Event Management
Compiled here is a list of the top institutes in India offering the course along with their respective locations, and fees charged by each.
|Name of Institute||City|| Fees|
|National Institute of Event Management||Mumbai||INR 79, 000|
| EMDI||Delhi||INR 4 Lacs|
|NAEMD||Delhi||INR 3 Lacs|
|GD Goenka School of Communication||Sohna||INR 1.2 Lacs|
|MassCo Media Pvt Ltd||Noida||INR 4 Lacs|
|INLEAD||Gurgaon||INR 3.5 Lacs|
Eligibility for PGD in Event Management
Candidates wishing to apply for PGD in Event Management need to meet the following minimum eligibility criteria:
- A minimum aggregate score of 50% at the level of graduation completed from a recognized institute.
- MAT/ CAT/XAT qualification.
- Successful qualification of a university entrance exam and of the round of personal interview.
PGD in Event Management: Admission Process
Admission to the course is based on the candidate’s performance in any of the relevant entrance exams conducted by the concerned university. The general process involves pre- screening of candidates based on their:
- Academic Profile (20%),
- Performance in Entrance Test (50%)
- Performance in Personal Interview (30%)
Entrance Test: The question paper for the exam is in QMR- format, and is designed to test the student’s aptitude and logical reasoning. These examinations are generally conducted in the month of April.
The online test consists of the following components of assessment:
- Verbal Ability (30%),
- Data Interpretation and logical reasoning (30%),
- Quantitative Aptitude (30%),
- General Knowledge on Financial Markets (10%)
The online objective test lasts for 2 hours with negative marking of 0.25 marks for every incorrect answer.
There are a few colleges in India which offer an option of lateral entry directly on the basis of the candidate’s Bachelor’s degree.
Entrance Exams conducted in India for admission to PGD in Event Management:
PGD in Event Management: Syllabus and Course Description
|Introduction to Event Management & Activation|
|Brand Management & Marketing|
|Communication & Presentation Skills|
|BTL & Experiential Marketing|
|Event Planning, Ideation & Costing|
|Creatives & Collaterals|
|Celebrity, Artist & Talent Management|
|Logistics, Operations & Production|
|Finance & Taxation|
|Licenses & Permissions|
|Creativity & Concepts|
|Business Development & Client Servicing|
|Integrated Media & Amplification|
|Getting Industry Ready|
Events such as Workshops, Industry Expert Lectures, Industry Visits, Internships, Experiential Learning, Personality Development, Competency Mapping, Professional Mentorship programs, Ads, Marketing Agency events, TV channels, Seminars, Meetings, Conferences need such skilled professionals for executing them successfully.
PGD in Event Management: Career Prospects
Event Management, as an industry, includes conferences, meetings, trade shows and social events organized all over the world., and requires skilled professionals who can orchestrate and synchronize smooth functioning of such events.
The Event Management industry can be broadly categorized into segments such as Entertainment Events, Educational Events, Social Events, Corporate Events, Marketing & Promotion events.
Listed here are some of the popular job positions offered to successful postgraduates of the discipline with the corresponding job descriptions and salaries offered.
|Job Profile||Job Description||Average Pay Scale|
|Event Manager||To co- ordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, employee appreciation events and virtual events. To hire, train, and educate staff on proper event procedures.||INR 3.1 to 3.7 Lacs per annum|
|Marketing Head||To support the Director with their duties and also work within the management team to maintain the collective work to a good standard.||INR 10 to 20 Lacs per annum|
|Business Director||To manage on an overall way all the strategic and operational Marketing and Customer Relationship activities. To provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.||INR 20 to 31 Lacs per annum|
|Celebrity Manager||To act as Agents, Publicists, and Contract Negotiators for their clients, while at the same time serving as fountains of advice. ||INR 2 to 7 Lacs per annum|
|Image Consultant/ Anchor/ TV host & Founder||To help people cultivate a professional or updated appearance. To work with businesses and/ or individual clients to make changes to their looks, communication skills and behaviour. Many consultants specialize in a certain area, such as clothing, social etiquette or public speaking.||INR 3.5 to 5 Lacs per annum|
|Dy. Manager – People Resources||To handle Human Resources practices and objectives||INR 8 to 10 Lacs per annum|
|Creative Director||To oversee advertising and marketing companies, work with designers, artists, copywriters, sales teams and marketers to create a vision for the products on sale. ||INR 3.5 to 29 Lacs per annum|
|Brand Manager||To plan, develop and direct marketing efforts for a particular brand or product. To track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.||INR 9 to 15 Lacs per annum|
|Wedding Planner||To assists the bride and groom in planning every detail of a wedding or simply help with isolated tasks as directed by the couple.||INR 1 to 5 Lacs per annum|
|Executive – Wedding Décor||To assist the bride and groom with everything from the timeline and budget to the choice of flowers, wedding location, musicians, caterers, even the cut of the groom's tuxedo.||INR 1 to 4 Lacs per annum|
|Artist Manager and Executive Operations||To negotiate contracts and fees, find and book events and venues that match the artist's career strategy, advise on career decisions, publicity and promotion, help them on career decisions such as which record producer to work with, or which songs to perform, and manage media relations ||INR 1 to 4 to Lacs per annum|