MBA in Finance and Marketing is a 2-year full-time post graduation program in the Marketing and Finance field. The eligibility of which is passing B.Com. in any relevant field with a minimum aggregate of 50% marks and above from a recognized university.
Some of the top colleges who offer the program of MBA in Finance and Marketing are as follows:
- Vinayaka Institution of Management and Technology (VIMT) – New Delhi
- D Y Patil School of Management - Pune
- Datta Meghe Institute of Management Studies - Nagpur
- Amity Global Business School (AGBS Hyderabad) – Andhra Pradesh
- Saveetha Institute of Medical and Technical Studies - Chennai
Selection of candidates for MBA in Finance and Marketing is done on the basis of Merit secured in qualifying exam. All candidates seeking admission are required to pass the various state and national level entrance examination followed by counseling conducted by respective colleges and institutions. The course combines the field of marketing and financing by providing a comprehensive outlook of the subject and its application in business. Candidates can also take up the course through part-time and correspondence basis.
MBA in Finance and Marketing integrates the field of finance and marketing per se. Candidates should have the knack of getting to the crux of data in hand and providing solutions to the issues. They should possess the qualities of patience and confidence to help generate sales. They should be abreast of the general fundamentals of advertising and merchandise. Having the knowledge of Excel and Powerpoint is deemed beneficial for candidates. Having good communication skill and presentation skills is an added benefit.
The course fee in average ranges from INR 12,000 to 12 lacs for a span of 2 years. Candidates after the completion of their MBA in Finance and Marketing post-graduation course of a wide range of lucrative options to choose on the career front. They are hired in the areas of Banking, Financial Institutions, IT, Advertising, and much more. The average remuneration earned by students after passing the post graduation degree ranges from INR 2 to 7 lacs per annum.
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MBA in Finance and Marketing: Course Highlights
|Eligibility||Qualifying Bachelor’s degree in the relevant discipline with 50% aggregate and above from a recognized university/ Entrance Exam/ Counselling|
|Admission process||Merit and Entrance Based|
|Course Fee||INR 12,000 to 12 lacs|
|Average salary||INR 2 to 7 lacs per annum|
|Top Recruiting Companies||Biocon, Tech Mahindra, HCL, Accenture, RBS (Royal Bank of Scotland), Siemens, etc.|
|Job Positions||Relationship Manager, Business Analyst, Finance Analyst, Marketing Executive, etc.|
MBA in Finance and Marketing: What is it About?
MBA in Finance and Marketing is a comprehensive field which integrates the dimensions of finance and marketing. The course offers students a platform to build in their understanding and get an advanced view of the subject molding themselves in all aspects. Candidates are also polished in their skills which is necessary to make it big in the field and future career prospects.
The program covers the aspects of advertising and Public Relations for Marketing, Budgeting and Auditing for Finance in order to build in them the required traits. As the fields of Marketing and Finance are closely related to one another, gaining an integrated understanding of the subject only enhances in developing the nuances further. MBA in Finance and Marketing program also lays across a strong foundation for all individuals who wish to pursue higher studies in the field and wish to take up M.Phil and Ph.D. programs in the field.
The curriculum offers a balanced methodology for inculcating in students the required characteristics and skills. MBA in Finance and Marketing course imparts candidates the understanding of the subject through classroom lectures and practice in the form of projects, presentations, case studies, and discussions. Candidates in the first year are offered general subjects comprising Human Resource Management, Marketing, Finance and Accounting, Organizational Behavior, Operations and IT. In the second year, the course is divided on the basis of specialization chosen by deepening their knowledge of the subject. The other methodologies include seminars and internship during the program duration.
MBA in Finance and Marketing brings into fore the required skills and dimensions, training candidates in myriad attributes. Many colleges offer students in-house placement services wherein reputed firms and businesses participate for hiring able candidates. They are hired in Banking, Marketing, Financial Institutions, IT and other such. The overall aim of the program is building competence of candidates in becoming professional marketers and managers in their employment field.
MBA in Finance and Marketing: Top Colleges and Institutes
|Name of Institution||Location||Average Course Fee (in INR)|
|Aarupadai Veedu Institute of Technology - AVIT||Tamil Nadu||2,15,000|
|Samarth Institute of Management||Gujarat||NA|
|BK School of Business Management||Gujarat||12,000|
|Datta Meghe Institute of Management Studies||Nagpur||95,700|
|D Y Patil School of Management||Pune||12,00,000|
|Kalasalingam Academy of Research and Education - KARE||Tamil Nadu||1,40,000|
|Sathyabama Institute of Science and Technology||Chennai||NA|
|Saveetha Institute of Medical and Technical Studies||Chennai||2,95,000|
|Amity Global Business School – AGBS Hyderabad||Andhra Pradesh||3,16,000|
|Jawaharlal Nehru of Technological University||Hyderabad||NA|
|Vinayaka Institution of Management and Technology - VIMT||New Delhi||NA|
|Swami Vivekananda Institute of Management and Computer Science - SVIMCS||West Bengal||3,71,000|
MBA in Finance and Marketing: Eligibility
The minimum eligibility criterion for MBA in Finance and Marketing are as mentioned below:
- Candidates should have passed their B.Com in Finance or Marketing or equivalent examination in the relevant discipline with a minimum aggregate of 50% and above from a recognized university.
- Applicants are required to qualify the various state and national level entrance examination such as XAT/ CMAT/ CAT/ ATMA, etc. held for admission for the program.
- Few reputed universities and colleges may conduct a personal interview for selection of candidates for the program.
MBA in Finance and Marketing: Admission Process
Applicants seeking admission to the course of MBA in Finance and Marketing should meet the prescribed norms set by different colleges. The minimum eligibility for the course is qualifying B.Com in the relevant discipline of Finance or Marketing with a minimum aggregate of 50% and above from a recognized university. Additionally, candidates are required to pass the various state and national level examination held for admission in the field. This will be followed by a counseling session held by respective universities to get a deeper insight into the applicant’s traits. The cumulative marks obtained in the qualifying exam, entrance test and counseling are calculated to deem the merit percentage by respective colleges. Some of the entrance exams held for admission for MBA in Finance and Marketing are as follows:
- XAT – Xavier’s Aptitude Test
- CAT – Common Admission Test
- CMAT – Common Management Admission Test
- ATMA – AIIMS Test for Management Admissions
Applicants can obtain the application form for MBA in Finance and Marketing program both through online as well as offline mode. All the necessary details such as admission dates, merit percentage and names of selected candidates will be notified through email or listed on the official website of the college.
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MBA in Finance and Marketing: Syllabus and Course Description
MBA in Finance and Marketing aids in enhancing the understanding of the field in detail. Being a vast area of study, the PG course helps in gaining an advanced outlook of the subjects in addition to polishing their skills and managerial technicalities to become proficient managers and officers in the field.
Below listed is an overview of syllabus followed by most of the universities and colleges:
|Semester I||Semester II|
|Managerial Economics||Strategic Management and Business Policy|
|Quantitative Methods||Global Financial Markets and Products|
|Financial and Management Accounting||Retail Marketing|
|Principles of Marketing||Human Resource Management|
|Organizational Behavior||Consumer Research|
|Business Communication||E-Business Fundamentals|
|Semester III||Semester IV|
|Multinational Finance||International Marketing|
|Management of Banks & Financial Institutions||Sales and Distribution Management|
|Derivatives & Risk Management||Service Marketing|
|Advertising and Sales Promotion||Advance IT Tools or Information System and Application|
|Supply Chain Management||Rural Marketing|
|Strategic Product Management||Direct and Event Marketing|
|Marketing Laws||Marketing Audit|
|Customer Relationship Management||Marketing for Non-Profit Organization|
|Principles of Public Relations||Retail Buying Techniques|
|Corporate Communication||Emerging Marketing Concepts|
* The Syllabus of the program may differ for different colleges.
MBA in Finance and Marketing: Career Prospects
Candidates after the successful completion of MBA in Finance and Marketing have the required competence and training in building sales and managing finances. They have a plethora of options in a variety of sectors ranging from Banking to Sales sector. They have lucrative employment choices in areas of Banking, Educational Institutions, Hospitality, IT sector, Media and Advertising, Retailing, Tourism, FMCG, Market Research, Consultancy Services, Financial Institutions, Financial Consultancies and much more.
They can choose their career prospect in becoming Accounts Manager, Accounts Executive, Accounts Officer, Finance Analyst, Research Analyst, Business Analyst, Relationship Manager, Equity Research Analyst, Finance Executive, Finance Officer, Finance Manager, Accounts Officer, Advertising Manager, Market Research Analyst, New Product Manager, Public Relations (PR) Director, Sales Manager, Marketing Communication Manager, Brand Manager and other such.
Enlisted below are some career options for candidates to choose from:
|Job Profile||Job Description||Average Salary (in INR) per annum|
|Marketing Executive||Responsibility involves generating strategies for upscaling the profits and sales of the organization.||INR 2 to 3 lacs|
|Relationship Manager||Responsibilities include maintaining a cordial relationship with clients, companies updating them about the latest developments. Catering to client needs and clearing their doubts.||INR 3 to 6 lacs|
|Business Analyst||Role includes designing and modifying business system interacting with stakeholders, documenting and analyzing business needs.||INR 5 to 7 lacs|
|Operations Team Leader||Role involves managing, supervising, evaluating workings and managing customer complaints.||INR 4 to 6 lacs|
|Senior Sales Executive||Identifying, qualifying and selling products and services, supervising junior executives and building designs.||INR 3 to 4 lacs|
|Financial Analyst||Collecting data, monitoring, creating financial models, identifying business trends.||INR 3 to 4 lacs|