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Bachelor of Mass Media is a 3-year undergraduate course, essentially about the many media of communication used by the masses, such as newspapers, magazines, cinema films, radio, television, etc. The course is spread over 6 semesters, and in the final year of the course, students are needed to choose an area of specialization such as Journalism, Advertising, etc., with the available choices varying with institutes.

Practical training/internship is also provided to enrolled students as part of the course in the 2nd year. Apart from these, practical modes of learning such as seminars, group discussions, and field visits are frequent components of the program.

The course’s curriculum covers advanced study in the closely related fields of advertising, communication, and public relations. The course can be pursued in any of full-time and part-time modes, or by means of distance education.

Students aspiring to purse the course need to have completed the 10+2 level of education or equivalent qualification in any stream for applying to the course.

Such graduates are hired in capacities such as Editor, Columnist, Proofreader, Freelance Writer, News Analyst, Correspondent, Photojournalist, Reporter, Journalist, etc.

The average tuition fee charged for the course in India ranges between INR 2,000 and 8 Lacs for a span of 3 years. The initial average annual salary offered in India to such graduates ranges between INR 12,000 and 25,000, depending on the candidate’s expertise and skillset, and increasing with experience.

Top Colleges for Bachelor of Mass Media [B.M.M.]

  • Bachelor of Mass Media [B.M.M.] in Maharashtra
  • BMM in Delhi-NCR
  • BMM in Maharashtra
  • BMM in Chennai
  • BMM in Uttar Pradesh
  • BMM in Telangana

Bachelor of Mass Media: Course Highlights

Listed below are some of the major highlights of the course.

Course LevelGraduation
Duration3 years
Examination TypeSemester System
Eligibility10+2 qualification from a recognized educational Board
Admission ProcessBased on performance in a relevant entrance test and direct interview
Course FeeINR 5,000 to 8 Lacs
Average Starting SalaryINR 3 to 12 lacs per annum
Top Recruiting CompaniesHindustan Times Group of Publication, NDTV Network, Zee TV Network, Times of India Publication Group, Viacom, BBC, TV 18 Group, Big Entertainment, Newspapers, Periodicals and Magazines, Central Information Service, Press Information Bureau, Websites, All India Radio, TV Channels, etc.
Job PositionsSound Engineer, Film Director, Public Relations Officer, Sound Mixer and Sound Recorder, Special Correspondent, TV Correspondent, Producer, Radio Jockey/ RJ, Screenwriter, Art Director, Editor, Event manager, Video Jockey, Fashion, Photographer, Cartoonist, Illustrator, Critic, Photojournalist, etc.

Bachelor of Mass Media: Who should opt?

Ideal candidates for the course would possess:

  • an eye for detail
  • keen awareness of media laws
  • creativity and spontaneity
  • good communication and interpersonal skills.

Bachelor of Mass Media: Course Objectives

The course essentially aims to offer to eligible candidates:

  • a concrete foundation in good communication skills and creative skills

  • broad based education, and advanced understanding of the various mass media.

Top Institutes offering Bachelor of Mass Media

Listed below are some of the top institutes in India that offer the course, along with their corresponding details.

Name of InstituteCity Average Fees
Lady Shri Ram College for WomenNew DelhiINR 19,057 (course)
Madras Christian CollegeChennaiINR 42,319 (course)
Symbiosis Institute of Media and CommunicationPuneINR 1,90,000(course)
St. Xavier's CollegeMumbaiINR 22,380 (course)
Christ UniversityBangaloreINR 66,667 (course)
Institute of Mass Communication and Media TechnologyKarnatakaINR 22,120 (course)
Delhi College of Arts and Commerce - [Dcac], New DelhiNew DelhiINR 10,470 (course)
Kamala Nehru College, New DelhiNew DelhiINR 9,900(course)
Kishinchand Chellaram College - [KC College] Churchgate, MumbaiMumbaiINR 16,848 (course)
Amity School of Communication - [Asco], NoidaNoidaINR 86,000 (course)
Indraprastha College for Women - [IP], New DelhiNew DelhiINR 23,500 (course)
Chitkara University - [CU], PatialaPatialaINR 1,25,000 (course)
Vivekananda Institute of Professional StudiesNew DelhiINR 73,300 (course)
NIMS University, JaipurJaipurINR 34,667 (course)
Ramnarain Ruia College, MumbaiMumbaiINR 17,595 (course)
Sharda University - [SU],Greater NoidaINR 1,59,000 (course)
Institute of Management Studies - [IMS], NoidaNoidaINR 99,750 (course)
Dr. C.V. Raman University - [CVRU], BilaspurBilaspurINR 10,000 (course)
Manav Rachna International University - [MRIU], FaridabadFaridabadINR 1,31,000 (course)
Jagannath University, JaipurJaipurINR 61,667 (course)
Chandigarh University - [CU], ChandigarhChandigarhINR 79,000 (course)
Noida International UniversityNoidaINR 75,667 (course)

Eligibility for Bachelor of Mass Media

Candidates wishing to pursue the course are needed to fulfil the minimum eligibility criteria listed below in order to apply for the course:

  • 10+2 qualification in any stream, completed from a recognized educational Board.
  • A minimum aggregate score of 50% at the Higher & Senior Secondary levels (classes X and XII.

Bachelor of Mass Media: Admission Process

Interested eligible candidates are offered admission to the course in India mostly on the basis of performance in a relevant national/ State/ institute-level entrance test. Most often, subsequently, two additional rounds of Group Discussion and Personal Interview are held for assessment of the candidate’s general aptitude for the course.

Bachelor of Mass Media: Syllabus and Course Description

The various components of study included in the course are:

  • Mass Communications: Concepts & Processes

  • Media Laws and Ethics
  • History of Broadcasting
  • Research Methodology
  • Communicative English
  • Introduction to Mass Communication
  • Photo-Journalism
  • Copywriting

Students may choose to specialize in any subject from among Journalism, Advertising, Film Making, Advertising, Public Relations, and Corporate Communications.

A semester-wise breakup of the course’s syllabus is tabulated here.

Semester I

Semester II

Effective Communication Skills – IEffective Communication Skills – II
Fundamentals of Mass CommunicationPolitical Concepts and Indian Political Systems
Introduction to ComputersPrinciples of Marketing
Landmarks to 0th Century World HistoryIntroduction to Psychology
Introduction to SociologyPrinciples of Management
EconomicsIntroduction to Literature in English

Semester III

Semester IV

Introduction to AdvertisingMass Media Research
Introduction to JournalismOrganizational Behavior
Introduction to Public RelationsUnderstanding Cinema
Introduction to Media StudiesRadio and Television
Introduction to Culture StudiesAdvance Computers
Introduction to Creative WritingPrint Production and Photography

Semester V (Advertising Optionals)

Semester VI

Advertising in Contemporary SocietyAdvertising and Marketing Research
CopywritingLegal Environment and Advertising Ethics
Advertising DesignFinancial Management for Marketing and Advertising
Consumer BehaviorAgency Management
Media Planning and BuyingThe Principal and Practice of Direct Marketing
Brand BuildingContemporary Issues

Semester V (Journalism Optionals)

Semester VI

ReportingPress Laws and Ethics
EditingBroadcast Journalism
Feature and OpinionNiche Journalism – II
Journalism and Public OpinionInternet and Issue in the Global Media
Indian Regional JournalismNews Media Management
Niche and Magazine Journalism – IContemporary Issues.

Bachelor of Mass Media: Career Prospects

Successful completion of the course opens doors to gainful professional careers in fields such as films and TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. Other such areas of employment include news media, PR, advertising, distribution houses, and research organizations. Rapid evolution of the internet and consequent virtual portals has expanded job opportunities for journalists who can produce quality content for such different online portals as well.

Such graduates are hired in capacities such as Columnist, Chief, Performing Artist, Editorial Manager, RJ, VJ, Screenwriter, and such.

Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.

Job PositionJob DescriptionAverage Annual Pay Scale in INR
Sound EngineerA Sound Engineer works in specialized sound-production roles such as recording, blending, and sound-enhancing and augmenting. Sound Specialists frequently help record makers and performers to help embellish their work the sound they are planning to accomplish.9,78,714
DirectorA Director controls a film's creative and sensational aspects and imagines the screenplay (or script) while managing the specialized personnel involved in the given work of visual art (movies). They pick the individuals to be cast as characters, generate outlines for the final work of art, and oversee almost all aspects of filmmaking.1,304,885
Radio JockeyRadio Jockeys, also called Radio DJs or hosts, utilize mechanized sound gear to produce distinctive sorts of music. They work for open and private radio stations and internet radio stations as well. Radio DJs communicate with their audience at live and recorded events.5,77,320
ScreenwriterThe Screenwriter is the essayist of the script of a film. They develop the characters and the story of a motion picture script. The screenwriter is frequently the most basic individual in film generation in light of the fact that no motion picture can begin without some type of a script.5,67,973
Event ManagerAn Event Manager is accountable for arranging, sorting out, and executing numerous types and sizes of occasions, shows, celebrations, and events. Managing finance related to a given event is part of this job’s responsibilities, as they need to work within the budget set by the customer.6,70,755

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