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Bachelors of Sports Management (BSM) is a 3-year full-time undergraduate Management course in Sports. The eligibility of the program is qualifying 10+2 or equivalent examination with 50% marks in Arts Stream. The course is conducted in six semesters, the examination of which is conducted at the end of each term.

Admission to the program is done on the basis of merit. However, candidates will also have to pass an entrance examination in order to seek admission to the course.

Some of the top colleges who offer the program of BSM are as follows:

  • University of Mumbai - Mumbai
  • George College – West Bengal
  • Maulana Abul Kalam Azad University of Technology
  • West BengalInternational Institute of Sports Management (IISM) - Maharashtra
  • National Academy of Sports Management - Maharashtra

BSM is a lucrative field for all those who wish to make their career surrounding sports. The course ideally deals with the aspects related to the field of business in sports. Students studying Bachelors of Sports Management (BSM) are introduced to the nuances pertaining to managing sports events, finance, and other information. Candidates are imparted with knowledge of various activities involved in Sports. Students are instilled with skills such as time-management, data-analysis, teamwork as well as work independently.

The average program fee charged by colleges in India ranges from INR 1.73 to 6.29 Lacs for a span of 3 years. Graduates of Sports Management after the completion of their bachelor’s degree are hired as Management Trainee, Procurement Manager, Sports Instructor, Sports Nutritionist and much more in areas of companies dealing with sports merchandise, sports management industry, advertising, and media companies, to mention a few. The average salary earned by graduates after the completion of the program ranges from INR 2 to 9 Lacs per annum.

Top Colleges for Bachelor of Sports Management [BSM]

  • BBA/BBM in Delhi-NCR
  • BBA/BBM in Maharashtra
  • BBA/BBM in Chennai
  • BBA/BBM in Uttar Pradesh
  • BBA/BBM in Telangana

Bachelors of Sports Management (BSM): Course Highlights

Course levelUnder-graduation
Duration3 years
Examination TypeSemesters
EligibilityQualifying 10+2 with 50% aggregate and above in Arts from a recognized university/ Passing SMAT/ CET entrance examination.
Admission processMerit and Entrance Based
Course FeeINR 1.73 to 6.30 Lacs
Average salaryINR 2 to 9 Lacs per annum
Top Recruiting CompaniesHCL, Hindustan Times, JCB, CSC India, Wipro, JCB, etc.
Job PositionsSports Instructor, Sports Department Manager, Procurement Manager, Management Trainee, Sports Nutritionist, Sales Manager, etc.

Bachelors of Sports Management (BSM): What is it About?

Bachelors of Sports Management offers students exposure to the various dimensions involved in Sports as a business. The course illustrates the study of Planning, supervising and conducting sports activities in international and national grounds. They are rendered the general understanding and training for polishing their interpersonal skills, organizing events and entrepreneurship skills. With a global rise in the Sports industry, candidates are prepared to build their expertise in choosing a career in sports in India as well as globally.

The course makes the students agile to unfurl growing prospects in the sports sector as well as gain an in-depth understanding of the business surrounding it. Candidates are introduced to subjects like sales, arranging events, promotion of sports events, basic knowledge related to Sports Medicine and Nutrition, Sponsoring sports events, rules, and regulations of Training, etc. making the students proficient enough to opt for Masters in Sports Management and Ph.D. in the field. They are also skilled in other areas such as preparing presentation, writing and oral skills giving them a professional outlook towards the profession they take up.

Bachelors of Sports Management (BSM) curriculum is divided into theory and practice. The theoretical part includes classroom lectures, presentations, report writings building on students research and data analyzing abilities. On the other hand, students are given an intrinsic view of the subjects through projects generated on topics as suggested by the faculty. The curriculum also includes seminars, guest lectures by experts in sports field as well as industrial visits. Students gain a comprehensive study of the multi-dimensional importance of sports acquainting them with the PR, managing contemporary sports issues, and about entrepreneurship.

As sports has been gaining much limelight in the coming years, the field of Bachelors of Sports Management (BSM) has generated a lot of prominences. It lays grounds for candidates to make their career in the area of sports and its different fields. One of the main goals of the program is showing the students a pathway for making their career in sports, aiding them in polishing their proficiency in the chosen field and helping them in becoming professionals in managing sports from the business point of view.

Bachelors of Sports Management (BSM) : Top Colleges & Institutes

Name of InstitutionLocationAverage Course Fee (in INR)
Maulana Abul Kalam Azad University of TechnologyWest BengalNA
George CollegeWest Bengal1,73,000
Syamaprasad Institute of Technology and Management – SITMWest BengalNA
University of MumbaiMumbaiNA
Jai Hind CollegeMumbaiNA
National Academy of Sports ManagementMaharashtraNA
The University of Technology and ManagementMeghalayaNA
Alagappa UniversityTamil NaduNA
The Centurion University of Technology and ManagementOrissaNA
Indira Gandhi Institute of Physical Education and Sports ScienceNew DelhiNA
Institute of Social Welfare and Business ManagementWest BengalNA
International Institute of Sports ManagementMaharashtra6,29,000

Bachelors of Sports Management (BSM): Eligibility

The eligibility criteria for admission to Bachelors of Sports Management (BSM) are as follows:

  1. Those who have completed their 10+2 or equivalent examination in Arts stream with 50% marks from a recognized university are eligible for admission.
  2. Some of the colleges may conduct entrance examination in addition to calculating the class 12th percentage.

Bachelors of Sports Management (BSM):Admission Process

Admission process for Bachelors of Sports Management (BSM) course varies from institution to institution. The basic eligibility for admission to the program is clearing class 10+2 with 50% aggregate in Arts stream passing through a recognized university. Some colleges offer direct admission based on the percentage obtained in Class 12th. However, some colleges may consider the marks obtained in the entrance examination conducted for the examination.

Some of the entrance examination conducted for admission to Bachelors of Sports Management are as follows:

  • SMAT – Sports Management Admission Test
  • CET – Common Entrance Test

Application forms can be downloaded through the official website of the college/ university or collect the same from the college institution in person along with the prospectus. All important information regarding the admission dates, merit list and those concerning admission will be notified on the official website of the college/ university or notified through email.

Bachelors of Sports Management (BSM):Syllabus

Bachelors of Sports Management enables candidates to gain an in-depth detailing of sports and the various dimensions related to sports and its management. The primary focus of the course is generating in candidates the competence and acumen to manage other businesses related to sports.

Bachelors of Sports Management (BSM) syllabus consists of topics such as Basic Statistics, Contemporary Issues in Sports, Ethics of Sports, Financial Accounting, Principles of Leadership in Sports, Marketing Management, Advertising, Public Relations and Sponsorship of Sports, and much more. It also includes preparation of projects on managing sports events, viva, and polishing public speaking skills. Candidates will have to go through summer internship during their third year.

Following is the syllabus followed by most of the universities and colleges mentioned below:

Semester ISemester II
Financial AccountingMarketing Management
Business LawIndustrial Law
Sports Facility & Event ManagementSports Organization & Administration
Business Communication – IBusiness Communication -II
Foundation Course in Physical Education 1Foundation Course in Physical Education 2
Foundation of Human SkillsBusiness Environment
Business Economics – IPrinciples of Management
Semester IIISemester IV
Sports HRMSports Marketing
Sports LawSports Financial Management
Information Technology in Business Management – IInformation Technology in Business Management – II
Environmental ManagementBusiness Economics-II
Business StatisticsBusiness Research Methods
Accounting for Managerial DecisionsProduction & Total Quality Management
Marketing Application and PracticesEthics & Governance
Semester VSemester VI
Sports ManagementDigital Marketing in Sports
Sports Analytics ManagementMedia marketing in Sports
Sports Sponsorship’sPublic Relations in Sports
Logistics & Supply Chain ManagementOperation Management
Strategic ManagementEntrepreneurship Management
International BusinessBusiness Negotiations
Summer InternshipProject Work – Sports

The Syllabus of the program is subject to vary for different colleges.

Bachelors of Sports Management (BSM) :Career Prospects

Having gained the required knowledge and experience about Sports Management, candidates are all ready to be hired as Management Trainee, Sports Instructor, Sports Nutritionist, Procurement Manager, Sales Manager, Marketing Manager, Sports Department Manager, Corporate Partnership Manager, Athletics Administrators, PR Professionals, Athletics Director, Team Managers and much more in areas of Sports Management Industry, Advertising and Sports Companies, Merchandising Companies, PR agencies and much more.

Some of the job options chosen by candidates after the completion of Bachelors of Sports Management (BSM) program:

Job ProfileJob DescriptionAverage Salary (in INR) per annum
Sports InstructorResponsibility includes providing training to athletes for tournaments, matches, competitions, and events.INR 2 to 4 lakhs
Sports Department ManagerResponsibility includes managing the daily activities of sportspersons and athletes.INR 4 to 6 lakhs
Athletic AdministratorManaging sports events, programs, fundraising, marketing and overseeing supply chain management.INR 3 to 6 lakhs
Management TraineeResponsibility includes carrying out supervisory duties, prepare candidates to become professional managers.INR 3 to 5 lakhs
Sports NutritionistMaintaining athletes fitness and diet regime, preparing diet plans, exercise and building their performance.INR 2 to 4 lakhs
Procurement ManagerManaging and coordinating with procurement agents, purchasing agents and arrange for purchases.INR 8 to 9 lakhs

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