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PGD in Digital Marketing is a postgraduate level program the duration of which is 1 year. Students seeking admission to this course must hold a Bachelor’s degree in relevant discipline or equivalent from a recognized university. Admission to this program will be granted based on candidate’s performance in the entrance test followed by Personal Interview or on the basis of Merit in the Bachelor’s degree examination.

A list of colleges in India offering PGD in Digital Marketing program is given below:

  • Deviprasad Goenka Management College of Medical Studies
  • Institute of Marketing Communications India
  • Tata Institute of Social Sciences
  • Digital Marketing Institute
  • NMIMS University

The average fee to pursue this program ranges from INR 30,000 to INR 1,00,000.

Students who wish to get something new in the field of Digital Marketing and are interested in knowing the fundamentals of Marketing and Digital Media are well suited to this course. PGD in Digital Marketing course helps students in understanding the concepts and tools which will help organizations in digitalizing themselves. With the help of this course, students will be able to make their career as a successful Digital Media Marketer.

The career options in this course include jobs in various fields such as in Colleges and Universities, MNCs, E-Customer Relationship Management, E-Marketing, Online Market Research, Govt. Organizations etc. After completing PGD in Digital Marketing, professionals can opt for jobs of various profiles such as a Lecturer/ Teacher, Digital Marketing Specialist, Marketing Manager, Content Writer, Social Media Manager, SEO Analyst etc. Post Graduate Diploma holders in Digital Marketing will get an average annual salary ranging from INR 3 to 6 Lacs

PGD in Digital Marketing: Course Highlights             

Course LevelPost Graduate
Duration1 year
Examination TypeSemester System
EligibilityBachelor’s degree in relevant discipline or equivalent
AdmissionEntrance Test followed by Personal Interview or Merit Based
Course FeeBetween INR 30,000 to INR 1,00,000 per year
Average Starting SalaryINR 3,00,000 to INR 6,00,000
Top Recruiting OrganizationsInstitute of Marketing Communications India, Ministry of Information Technology, Arena Solutions, MNCs etc.
Top Recruiting AreasCollege and Universities, MNCs, E-Customer Relationship Management, E-Marketing, Online Market Research, Govt. Organizations etc.
Top Job ProfilesLecturer/ Teacher, Digital Marketing Specialist, Marketing Manager, Content Writer, Social Media Manager, SEO Analyst etc.

PGD in Digital Marketing: What is it about?

PGD in Digital Marketing generally focuses developing and planning a digital platform, gaining expertise in social advertising which helps in representing a firms motto on social media, finding the digital research tools and enhancing the customer engagement. This course is also concerned with the modernization of various marketing platforms.

This course is best suited to those students who want to get employment in the field of Digital Marketing and who have a sound knowledge of the field of Marketing. Students seeking admission to PGD in Digital Marketing program should possess various skills such as verbal, analytical and logical skills. Students must possess time management skills as well as leadership qualities to excel in this field.

On completion of this course, students can go for jobs in various fields such as College and Universities, MNCs, E-Customer Relationship Management, E-Marketing, Online Market Research, Govt. Organizations etc.

PGD in Digital Marketing: Top Institutes

A list of some of the famous institutes in India offering PGD in Digital Marketing program is provided in the table given below:

Name of the InstituteLocationAverage Course Fee
Deviprasad Goenka Management College of Medical StudiesMumbai, MaharashtraINR 1,00,000
Institute of Marketing Communications IndiaNew Delhi-
Tata Institute of Social SciencesKolkataINR 91,000
Digital Marketing InstituteDelhi-
NMIMS UniversityMumbai, MaharashtraINR 41,500
EMDI Institute of Media and CommunicationMumbai, MaharashtraINR 80,000
Delhi School of CommunicationDelhiINR 1,00,000
Symbiosis Centre for LearningPune, MaharashtraINR 30,000

PGD in Digital Marketing: Eligibility Criteria

Students seeking admission to PGD in Digital Marketing program must hold a Bachelor’s degree in relevant discipline or equivalent from a recognized university. To get admission to this program, students have to clear the cut-off marks decided by the College/ University in the entrance exam. However, some colleges also offer direct admission to this program i.e. on the basis of Merit in the Bachelor’s degree examination.

PGD in Digital Marketing: Admission Procedure

Candidates who wish to pursue PGD in Digital Marketing program will get admission either on the basis of their performance in the entrance test conducted by the respective College or University and Personal Interview or on the base of Merit in the Bachelor’s degree examination. Admission to this program will commence from September. Students desirous of pursuing this program can apply for the same either online or offline.

To fill the application form online, candidates have to visit the College’s/ University’s official website and fill the application form correctly. After completing the registration process, the admission authorities will contact you after which you need to visit the College in person with all the documents required such as Bachelor’s degree Mark Sheet, Degree, ID proof and photographs as part of the admission process. Candidates can also apply offline by purchasing the application form along with a brochure from the College and submit the same after filling it correctly.

The list of institutes offering PGD in Digital Marketing program along with their admission procedure is given below:

Deviprasad Goenka Management College of Medical StudiesEntrance Test + Interview/ Merit Based
Institute of Marketing Communications IndiaEntrance Test + Interview/ Merit Based
Tata Institute of Social SciencesEntrance Test + Interview/ Merit Based
Digital Marketing InstituteEntrance Test + Interview/ Merit Based
NMIMS UniversityEntrance Test + Interview/ Merit Based
EMDI Institute of Media and CommunicationEntrance Test + Interview/ Merit Based
Delhi School of CommunicationEntrance Test + Interview/ Merit Based
Symbiosis Centre for LearningEntrance Test + Interview/ Merit Based

After receiving all the applications, the Colleges/ Universities mentioned above will release their individual cut-off percent in the entrance test for admission to PGD in Digital Marketing. Only those candidates will get admission to this program who qualifies the cut-off percent decided by the respective College/ University and also on meeting the other admission requirements.

PGD in Digital Marketing: Syllabus and Course Description

On getting admission to PGD in Marketing Management program, students are required to study the subjects mentioned below. The details of subjects that students need to study while pursuing this course are given in the table below:

Semester ISemester II
E-Customer Relationship ManagementSearch Engine Optimization (SEO)
E-Supply Chain ManagementSearch Engine Marketing (SEM)
Internet and Web OptimizationSocial Media Marketing (SMM)
Integrated E-MarketingEmail Marketing and Mobile SEO
Online Market ResearchProject

PGD in Digital Marketing: Career Prospects

PGD in Digital Marketing course helps students to become successful Marketers in the field of Digital Media. This course is well suited to those students who want to enhance their verbal, analytical and logical skills and for those who want to work in the Marketing firms. After completing this program, numerous opportunities exist for students such as they could become a Lecturer/ Teacher, Digital Marketing Specialist, Marketing Manager, Content Writer, Social Media Manager, SEO Analyst etc.

On completion of PGD in Digital Marketing, students will be able to work in the following profiles:

  • Lecturer/ Teacher
  • Digital Marketing Specialist
  • Marketing Manager
  • Content Writer
  • Social Media Manager
  • SEO Analyst

PGD in Digital Marketing Top Recruiters

Some of the top recruiting organizations across India with recruitments in this field are listed below:

  • Institute of Marketing Communications India
  • Ministry of Information Technology
  • Arena Solutions
  • MNCs

PGD in Digital Marketing: Salary Trends

PGD in Digital Marketing course is in huge demand among students as it is job oriented and offers various career opportunities in the field of Digital Marketing. The average monthly salary offered to students after completing this course ranges from INR 25,000 to 50,000 and this salary depends on the College, experience and candidate’s knowledge. Students having decent experience in this field might get a job with high salary.

Job ProfileJob DescriptionAverage Annual Salary (INR)
Lecturer/ TeacherA Lecturer/ Teacher is responsible for teaching and sharing his/ her knowledge about the particular subject to students.INR 3,00,000 to INR 6,00,000
Content WriterThe job of a Content Writer in Digital Marketing is to write content for social media, e-commerce websites and many more.INR 3,00,000 to INR 5,00,000
Digital Marketing SpecialistA Digital Marketing Specialist is a person who is responsible for handling all the marketing operations such as display media, social media such as for an organization.INR 4,00,000 or INR 6,00,000
SEO AnalystThe job of an SEO Analyst is to ensure that a firm’s online content can be easily found by the customers or potential buyers.INR 3,00,000 to INR 6,00,000

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