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Diploma in Sales and Marketing Management is a 1-year full-time diploma level programme in sales and marketing. The eligibility of which is passing bachelor’s degree in the relevant discipline or equivalent examination from a recognized university. 

Some of the top colleges who offer the program of Diploma in Sales and Marketing Management are as follows:

  • Shreemati Nathibai Damodar Thackersey Women’s University (SNDT Women’s University) - Maharashtra
  • All India Institute of Management Studies (AIIMAS) - Tamil Nadu
  • Swastika Institute of Higher Education and Technology (SIHET) - Madhya Pradesh
  • Vinayaka Missions Sikkim University - Sikkim
  • Dr. Babasaheb Ambedkar Marathwada University (BAMU) - Maharashtra

Admission of candidates to Diploma in Sales and Marketing Management program is done solely on the basis of merit obtained in the qualifying examination. There is no entrance examination conducted for the program. Candidates can pursue the course through part-time, distance and online basis too. The course introduces to candidates to the aspects of sales and marketing necessary when advertising products and services in different sectors.

Diploma in Sales and Marketing Management deals in imbibing candidates with the intricacies and phases of marketing. Students gain the knowledge of the skills necessary to convince the target audience and the various dimensions one needs to be acquainted in the functional area of marketing. They should have good interpersonal skill combined with analysis and evaluatory skills.

The course fee for the Diploma in Sales and Marketing ranges in average between INR 4,000 to 2 lac for a span of 1 year in India. Diploma graduates after the completion of the program are hired in the field of advertising, sales, marketing, Public Relations in reputed government and private sector organizations. The average income earned by the doctorates after the successful completion of the program ranges from INR 2 to 12 lacs per annum.

Diploma in Sales and Marketing Management: Course Highlights

Course levelDiploma
Duration6 months to 1 year
Examination TypeSemesters
EligibilityPassing bachelor’s degree in any of the relevant discipline with 50% marks and above from a recognized university.
Admission processMerit Based
Course FeeINR 4,000 to 1 lac
Average salaryINR 2 to 12 lacs per annum
Top Recruiting CompaniesMarketing Companies, Retailing Sector, e-Commerce Sector, Financial Services, etc.
Job PositionsMarketing Executive, Territory Sales Executive, Area Sales Manager, Loan Officer, etc.

Diploma in Sales and Marketing Management: What is it About?

Sales and Marketing make the crux of advertising and sales. Diploma in Sales and Marketing Management course is set with the view of providing candidates a medium for understanding the different dimensions involved in the field. They are introduced to the various factors necessary to be considered for the conversion of potential clients into consumers of their product and service.

The program instills in students the necessary skills and abilities thereby enabling them to perform well in their functional area. They are imbibed with the aspects of analyzing data, interpreting, designing methodology for advertising and putting it into practice. Diploma in Sales and Marketing Management course helps to capture the dynamic elements of marketing and sales thereby building in them the ability for pursuing higher qualifications in the field.

The course format varies according to different colleges and universities. However, the program primarily focuses on marketing as a core business function and the ways of conducting the process in the organization. They are rendered the practice of interacting, pitching clients through workshops and projects. Diploma in Sales and Marketing Management course mainly emphasizes on the topics relating to market research, consumer behavior, strategies of management, advertising and much more.

Diploma in Sales and Marketing Management opens a plethora of opportunities for candidates after the completion of the course. They are hired as Marketing Managers, Marketing Executive, in Retail Sectors, Financial Services, Marketing Companies, e-Commerce Sector and much more. The overall aim of the course is instilling in students the aspects of sales aiding them in becoming expert Sales Officers and Marketers.

Diploma in Sales and Marketing Management: Top Colleges and Institutes

Name of InstitutionLocationAverage Course Fee (in INR)
HL Centre for Professional EducationGujaratNA
All India Institute of Management Studies - AIIMASTamil Nadu4,000
Dr. Babasaheb Ambedkar Marathwada University - BAMUMaharashtraNA
Institute of Management and Technical Studies - IMTSUttar PradeshNA
Institute of Technology and ManagementTamil NaduNA
Marwari CollegeJharkhandNA
Shreemati Nathibai Damodar Thackersey Women’s University – SNDT Women’s UniversityMaharashtraNA
Tirupati College of Technical EducationRajasthanNA
Radha Krishna Institute of Technology and Management - RKITMMadhya PradeshNA
Mumbai Institute of Information Technology - MIITMumbaiNA
Swastika Institute of Higher Education and Technology - SIHETMadhya PradeshNA
Vinayaka Missions Sikkim UniversitySikkim50,000

Diploma in Sales and Marketing Management: Eligibility

The minimum eligibility criterion for admission to Diploma in Sales and Marketing is mentioned below:

  • Candidates should pass the Bachelor’s degree in relevant discipline with a minimum aggregate of 50% marks and above from a recognized university.
  • There is no entrance examination conducted for the program.

Diploma in Sales and Marketing Management: Admission Process

Aspirants seeking admission to the program of Diploma in Sales and Marketing are required to fulfill the norms prescribed by different colleges and universities. The eligibility criteria are passing Bachelor’s degree in relevant discipline with a minimum aggregate of 50% marks and above from a recognized university. The eligibility criteria are subject to differ from different colleges and universities. However, the admissions are conducted on merit basis.

Applicants can apply for the program either offline or by visiting the official website of the respective colleges. All the important information pertaining to the date for admission, entrance test and other such will be notified through email or listed on the official website.

Diploma in Sales and Marketing Management: Syllabus and Course Description

Candidates through the program are introduced to the varied aspects of sales and marketing. They are acquainted with different factors related to the field of marketing aiding them to gain expertise in the field.

Below mentioned is the syllabus followed by most of the universities and colleges:

Semester ISemester II
Digital MarketingBrand Management
Market Segmentation, Market Targeting and Market PositioningDemo Sessions, Assignments for Each Section and Practical Spells
The Nature and Culture of MarketsMonitor and Control Schemes of Market Plans
Basic Processes of Sales, Marketing, and Marketing ManagementStrategic Marketing – Development and Management
Market Research and Study of Market PotentialsConsumer Behaviour and Buying Trends of the Market
Analysis Techniques for Market Competition StudySales and Marketing – Basic Functions, Characteristics, and Roles in the Market

** The course syllabus for the program will vary for different universities and colleges.

Diploma in Sales and Marketing Management: Career Prospects

Diploma in Sales and Marketing Management course trains candidates to gain the knowledge of the field thereby putting it into use for advertising and sale of products and services. they are hired in areas of Retailing Sectors, Marketing Companies, Investment Banking, e-Commerce Sector, Financial Services, Investment Management Companies, Investment Banking, Research & Educational Institutions, and other such. They can become Sales managers, Marketing Executives, Area Sales Manager, Territory Sales Executive, Sales & Marketing Management Trainee, Marketing Managers, Loan Officer and much more.

Enlisted below are some career options for candidates to choose from:

Job ProfileJob DescriptionAverage Salary (in INR) per annum
Marketing ExecutiveMaximizing sales by building strategies for reaching the target audience.INR 2 to 4 lacs
Area Sales ManagerDeveloping efficient and creative ideas for generating sales, strategies for marketing and setting targets.INR 5 to 7 lacs
Territory Sales ExecutiveArranging meetings, assessing sales, reaching out to audiences and selling products and services.INR 4 to 6 lacs
Sales ManagerSolve Customer complaints, analyze budgets, carry on sales process and building strategies for expanding company sales.INR 9 to 12 lacs
Loan OfficerEvaluate, authorize, recommend and offer loans to companies.INR 2 to 4 lacs
Marketing Management TraineeMaintaining accounts, managing prospective clients, sales team and providing them with training.INR 3 to 4 lacs

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