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BBA in Digital Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the techniques used in the marketing of products or services using digital technologies, such as:

  • internet
  • mobile phones
  • display advertising
  • other digital media.

The basic eligibility for pursuance of the course is a 10+2 qualification, completed from a recognized educational Board.

The average annual course fee in India ranges between INR 10K and 1 Lakh, varying across institutes.

Admission to the course is based on the candidate’s performance at the 10+2 level, or in a relevant entrance test, often followed by a round of Personal Interview.

Popular areas of recruitment for such graduates include:

  • IT & Software Companies
  • Electronics Companies
  • Digital Marketing Agencies
  • Digital Marketing Department of MNCs etc.
  • Data Analytics Agencies
  • Online News Portals
  • Magazines and Similar Publications.

The average annual salary offered to such professionals in India ranges between INR 15 and 50 lakhs, increasing with experience and expertise.

Top Colleges for Bachelor of Business Administration [BBA] (Digital Marketing)

  • BBA/BBM in Delhi-NCR
  • BBA/BBM in Maharashtra
  • BBA/BBM in Chennai
  • BBA/BBM in Uttar Pradesh
  • BBA/BBM in Telangana

B.B.A. in Digital Marketing: Course Highlights

Tabulated below are some of the top highlights of the course.

Course LevelUndergraduate
Duration3 Years
Minimum Eligibility Criteria10+2, preferably with Commerce subjects, with a minimum aggregate score of 50%.
Admission ProcessMerit-based/ Based on counselling after qualification of entrance test
Examination TypeSemester System
Major Entrance ExamPESSAT, DSAT, JUEE, NPAT, DU BBA Entrance Exam, BVP CET, DU JAT, ITM NEST, etc.
Top Recruiting Areas/FieldsIT Companies, Digital Marketing Agencies, Digital Marketing Department of MNCs and Companies, Startups, Data Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies, Online News Portals, Magazines and Similar Publications, and such.
Top RecruitersSamsung, LG, Apple, Google, Oppo, Microsoft, HP, Amazon, among others.
Top Job ProfilesDigital marketing strategist, Digital marketing executive, SEO analyst, Social media specialist, Google AdWords specialist, Email marketing specialist, Web Analyst, Online reputation manager, Teacher, and suchlike.
Average Starting SalaryINR 2 to 8 Lacs
Total Course FeeINR 50K to 3 Lacs

B.B.A. in Digital Marketing: What is it About?

Digital Marketing is a relatively new field of marketing, and has been designed to equip eligible candidates with a specialization in:

  • a wide range of applications and techniques used in the field of Digital Marketing.

  • basic sub-disciplines of management.
  • various aspects of digital marketing.
  • research on what is being most viewed, and how often and for how long.
  • concepts of sales conversions.
  • methods that enable an organization to analyze marketing campaigns.
  • what on the internet is working and what isn’t.
  • operation of the modern world of marketing.
  • Pursuing advanced research in the discipline.
  • what content works and doesn’t work in an industry, etc.

Basically, Internet is the most closely associated channel with digital marketing, but there are other channels as well, including:

  • wireless text messaging
  • mobile instant messaging
  • mobile apps
  • podcasts
  • electronic billboards
  • digital television and radio channels, etc.

Such graduates interested in pursuing higher studies in the discipline may go for advanced courses such as MBA, Ph. D., M. Phil., etc. in the subject.

B.B.A. in Digital Marketing: Who should opt?

Ideal candidates for the course would typically possess:

  • an innovative and creative mind.
  • good communication and interpersonal skills, as the line of work requires them to deal with clients from various backgrounds.
  • aptitude for Mathematics.
  • critical thinking skills.
  • innovative imagination to promote various products and goods.
  • friendly, patient nature.

B.B.A. in Digital Marketing: Top Institutes

Listed below are some of the top institutes in India which offer the course:

NAME OF INSTITUTECITYAVERAGE ANNUAL FEES
Christ UniversityBangaloreINR 1,42,000 (course)
Narsee Monjee Institute of Management Studies (NMIMS University)MumbaiINR 6,71,000 (course)
Shaheed Sukhdev College of Business Studies (SSCBS)New DelhiINR 3,377 (course)
Madras Christian College (MCC)ChennaiINR 27,919 (course)
ICFAI Business School (IBS)HyderabadINR 1,09,000 (course)
Kristu Jayanti College (KJC)BangaloreINR 50,000 (course)
New Delhi Institute of Management (NDIM)New DelhiINR 73,300 (course)
AIMS InstituteBangaloreINR 58,000 (course)
GIBS Business SchoolBangaloreINR 83,333 (course)
Flame UniversityPuneINR 5,13,000 (course)
SRM UniversityTamil NaduINR 86,667 (course)
Manav Rachna International University (MRI)FaridabadINR 1,54,000 (course)
Lovely Professional University (LPU)JalandharINR 1,00,000 (course)
Patna CollegePatnaINR 20,000 (course)
Arihant Group of Institutes (AGI)PuneINR 19,000 (course)
Mitsom CollegePuneINR 67,000 (course)
Patna Women’s College (PWC)PatnaINR 20,000 (course)
Galgotias University School of Business (GBS)Greater NoidaINR 87,000 (course)
Prestige Institute of Management Dewas (PIMD)IndoreINR 33,000 (course)
KIIT School of ManagementBhubaneshwarINR 2,63,000 (course)

Eligibility for B.B.A. in Digital Marketing

Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.

  • 10+2 education completed, preferably in the Commerce stream, from a recognized educational Board.
  • Preferably, Commerce subject as the main subjects of study at the 10+2 level.
  • A minimum aggregate score of 55% (50% for SC/ST/OBC candidates) at the 10+2 level.

B.B.A. in Digital Marketing: Admission Procedure

Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.

Listed below are some of the entrance exams conducted in the country for admission to the course.

  • PESSAT (PES Scholastic Aptitude Test)
  • DSAT (Dayanand Sagar Admission Test)
  • JUEE (Jagannath University Entrance Test)
  • NPAT (National Test for Programs after class XII)
  • DU (Delhi University) BBA Entrance Exam
  • BVP CET (Bharati Vidyapeeth Common Entrance Test)
  • DU JAT (Delhi University Joint Admission Test)
  • ITM NEST (ITM National Entrance and Scholarship Test).

B.B.A. in Digital Marketing: Syllabus & Course Description

Tabulated below is a semester-wise breakup of the course’s syllabus.

SEMESTER ISEMESTER II
Communication SkillsAccounting
Organizational BehaviorFinance Management
Basics of ManagementHR Management
Business CommunicationEconomics
SEMESTER IIISEMESTER IV
Basics of Digital ManagementSocial Media Marketing
Digital Design and CommunicationAdvertising
Internet TechnologiesData Analytics
SEOData Mining
SEMESTER VIISEMESTER VIII
Web Design & DevelopmentProject Management
Content MarketingBusiness Laws & Ethics
Lead Generation & Email MarketingDigital Marketing Laws 
Mobile MarketingSeminar

B.B.A. in Digital Marketing: Career Prospects

Digital Marketing, also referred to as Data-driven Marketing, offers great career opportunities to its graduates, in India as well as abroad, due to the increasing importance of Digital Marketing and competition in various MNCs and business houses which have dedicated digital marketing teams.

Such graduates can get recruited in leading government and private industries, in fields like:

  • Digital Marketing Agencies
  • Digital Marketing Department of MNCs and Companies
  • Startups
  • Data Analytics Agencies
  • Internet Technology Businesses
  • Social Media Marketing Agencies
  • Online News Portals
  • Magazines and Similar Publications, etc.

Such graduates can assume job roles such as:

  • professional blogger
  • freelance digital marketer
  • You-tuber, etc.

Some of the popular professional avenues open to such graduates are listed below along with their corresponding job description and salary offered for each post.

JOB PROFILEJOB DESCRIPTIONAVERAGE ANNUAL SALARY
Web AnalystA Web Analyst develops, maintains, and modifies broad/complex computer systems, and applies analysis and design techniques to complex computer systems. They usually support a broad functional area such as the PCC web portal and various web applications, as well.INR 2 to 7 Lacs
Email Marketing SpecialistAn Email Marketing Specialist uses statistical analysis to create campaigns, and coordinates the maintenance, integrity, and security of various databases. They develop and code for all direct and interactive marketing campaigns and communicates requirements to the primary database vendor and clients.INR 2 to 6 Lacs
Project ManagerA Project Manager is responsible for planning, budgeting, overseeing, and documenting every aspect of the project they are working on. They work closely with upper management to ensure that the scope and direction of each project is on schedule.INR 2 to 5 Lacs
Social Media ManagerA Social Media Manager manages social media marketing campaigns and day-to-day activities including, creating, and managing all published content (images, video and written). They also monitor, listen to, and respond to users in a social way while cultivating leads and sales.INR 2 to 6 Lacs
Web DesignerA Web Designer designs, codes and modifies websites, from layout to function and according to the specifications laid down by the client.INR 2.5 to 6 Lacs 
TeacherA teacher is responsible for creating lessons and teaching those lessons to the entire class, and tracking student’s progress. They conducting tests, create, and reinforce classroom rules, and work with school administration.INR 2 to 4 Lacs

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