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Executive PGDM in Marketing is usually a 2-year postgraduate program, eligibility criteria for which is a bachelor degree from a reputed college. Admission to the course depends upon the aspirant’s performance in the relevant entrance test and a counseling round.

Some of the top institutes offering Executive PGDM in Marketing are:

  • Mudra Institute of Communications - MICA, Ahmedabad
  • Indian Institute of Management - IIM Bangalore, Bangalore
  • Indian Institute of Management - IIM Kozhikode, Kozhikode
  • ITM Business School Navi Mumbai, Mumbai

Marketing Technology is an applied information technology science to benefit sales as well as marketing efforts connected with advancing organizational goals. The program covers all marketing management aspects, including functional areas of Marketing Management like Industrial Marketing, Marketing Research from the theoretical and practical perspective and marketing management, consumer behavior etc.

Here are the entrance exams of top colleges and institutes who offer admission into Executive PGDM in Marketing are as follows:

  • CAT
  • MAT
  • XAT
  • ATMA

Executive PGDM in Marketing course discovers positions rapidly, putting their abilities in one of the territories of the marketing chain blend (sales, communications, products, or appropriation), for example, sales market manager, product manager, sales manager, advertise administrator, marketing analyst, sales director, sales executive, sales supervisor or marketing executive. It encourages applicants to end up fruitful Marketing Managers by presenting them to marketing development environment while laying exceptional emphasis on marketing management for little and medium ventures.

An average fee for the Executive PGDM in Marketing in India ranges between INR 5,000 to 15 lacs, for the duration of 2 years. Such aspirants are hired as Marketing Executive, Brand Manager, Market Research Analyst, Sales Manager, New Product Manager, Marketing Manager, Marketing Communications Manager, Advertising Manager, etc. The average salary of Marketing can be in the range of 3 lacs to 12 lacks per annum.

Executive PGDM in Marketing: Course Highlights

Given below are few of the important highlights of the program.

Program LevelPost Graduate
Duration of the Program2 years
Examination TypeSemester and Annual
EligibilityBachelor’s Degree in any Discipline
Admission ProcessEntrance Exam + Group Discussion/Personal Interview
Average Program FeeINR 5,000 to 10 Lacs
Average Starting SalaryINR 3 to 12 Lacs
Top Recruiting CompaniesHDFC, IBM, Cognizant, Accenture, ICICI, Reliance, Airtel, Idea, Sony, HCL, IBM, TCS etc.
Top Job AreasResearch & Educational Institutes, Sociology, Broadcasting Sector, Publication Sector, News, and Media etc.
Top Job PositionsMarketing Executive, Brand Manager, Market Research Analyst, Sales Manager, New Product Manager, Marketing Manager, Marketing Communications Manager, Advertising Manager, etc.

Executive PGDM in Marketing: What is it all About?

Executive PGDM in Marketing researches the Fundamental ways to deal with understanding markets, contenders, and arrangement of product advertising. Distinguishing target markets, monitoring the market and product development are few of the numerous characteristics of this module available through Hybrid Learning mode.

This module will help make a viable marketer at the workplace and encourage the use of ideas, for example, making a client driven organization, rejuvenating old brands and effectively launch brand extensions with the assistance of new age stages like E-Commerce as well as Social Media.

Executive PGDM in Marketing is very beneficial for executives working in any industry primarily because marketing is the most important part and growth of these organizations. Experts from this area will be able to successfully create brand management techniques and function as marketing experts in case they enroll in marketing management programs.

Executive PGDM in Marketing course is appropriate to pick up specialist knowledge in all parts of marketing. The study of marketing is important to all zones of business life, and applicants will pick up a comprehension of how to best utilize accessible resources to their benefits in a changing environment. They must have decent communication skills, leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems is the needed attributes.

Executive PGDM in Marketing: Top Institutes

Mentioned below are some colleges in India that offer the program.

NAME OF INSTITUTECITYAVERAGE ANNUAL FEES
Asia Pacific Institute of ManagementNew DelhiINR 8,90,000
Accman Institute of ManagementNoidaINR 2,60,000
IIKM Business SchoolCalicutINR 10,60,000
Skyline Business SchoolDelhiINR 4,88,000
Advanced School of ManagementDelhiINR 37,500
Aligarh Muslim UniversityAligarhINR 20,775
Annex College of Management StudiesKolkataINR 10,000
Arunachal University of StudiesArunachal PradeshINR 68,000
Assam UniversityAssamINR 10,500
Awadhesh Pratap Singh UniversityMadhya PradeshINR 42,600

Executive PGDM in Marketing: Eligibility

Given below is the minimum requirement of eligibility which aspirants are interested in pursuing the program. Applicants are required to fulfill the requirement, to be eligible to apply for the program.

Aspirants wishing to apply for the program will have to complete their graduate degree with an aggregate score of 50% or above in any discipline from a reputed college. After application, an entrance test followed by an interview can be conducted to judge the eligibility of the aspirant for the program.

Executive PGDM in Marketing: Admission Process

Most of the colleges are offering the program to admit the applicants based upon their performance in a relevant entrance test conducted by the college or institution. However, admission process basically varies across institutes. A few colleges also offer direct admission on the basis of the aspirant’s performance in the graduation degree.

Find some entrance exam mentioned below to get admission to Executive PGDM in Marketing program is:

  • CAT
  • MAT
  • XAT
  • ATMA

Executive PGDM in Marketing: Syllabus and Program Description

A Year- wise syllabus for the program is specified below.

Semester ISemester II
Principles of ManagementStrategic management
Financial AccountingCost Accounting
Fundamentals Of Communication & Interview PreparationThe Integrative Manager
Human Resource ManagementInnovation Management
Marketing ManagementMastering The Interview & Networking Skills
Managerial EconomicsProject We- Like
Semester IIISemester IV
Marketing ResearchProduct / Brand Management
Consumer Buyer BehaviourE-Commerce
Advertising and Sales PromotionInternet Marketing
Distribution ManagementSocial Media Marketing
CRMProject
Marketing Finance-

Executive PGDM in Marketing: Career Prospects

Executive PGDM in Marketing program caters to the applicants who took a career in marketing. A systematic personality that can fundamentally assess and interpret the market conditions and the capacity to take care of issues is prized in the business. Tending to the develop unpredictability and rivalry of the marketing business, this program gives a well round-up collaboration of correspondence and marketing aptitudes adjusted to the particular needs of the business. The program contemplates different angles, for example, strategic management, human resource management, communication skills, and product management also.

The course can land you a job in the leading MNCs as well as insurance companies of the country or across the world. One of the benefits of pursuing this program is that it is global nature. It will hone the applicants’ abilities to come up with modern ideas, execute them as well as sharpen their analytical and problem-solving as well as communication skills. After the end of the two-year Executive PGDM in Marketing, the applicants, having worked on practical projects, will have a clear idea of what the professional life in the field entails and hence, will be able to work effectively under pressure and time crunches.

Related Executive PGDM in Marketing courses

  • Executive MBA
  • Executive MBA Marketing

Read about more masters in management courses

Job PositionJob DescriptionAverage Annual Salary
Marketing ExecutiveMarketing Executive is responsible for involvement in making marketing campaigns in order to promote product or service or concept.2,42,075
Marketing ManagerMarketing Manager is in charge of creating, implementing as well as executing marketing plans for an association.6,44,431
Market Research AnalystThey are usually responsible for analyzing market information is the major duty of the market research Analyst.3,51,516
Brand ManagerBrand Manager is responsible to create the overall plan as well as direct marketing efforts in order to enhance the value as well as the performance of the particular brand, service or product.9,23,148
Advertising ManagerAdvertising Managers are in charge to help in Promotions, Advertising, and marketing the products and services.5,00,505

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