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BBA in Retail Management is a 3-year full-time undergraduate course divided into 6 semesters.

Retail Management is concerned with principles of retailing and retail operations including:

  • buying
  • merchandising
  • marketing
  • operations
  • personnel
  • inventory control
  • finance.
Bachelor of Business Administration in MaharashtraBachelor of Business Administration in Uttar PradeshBachelor of Business Administration in Tamil NaduBachelor of Business Administration in Karnataka

Major components of study comprising the course’s curriculum are:

  • retail supply chain management.
  • retail customer service.
  • store location and management.
  • quality.
  • marketing.
  • accounting.
  • computer technology, etc.

Students enrolled to the course are offered advanced lessons in:

  • customer relationships.
  • retail and market analysis.
  • concepts of sales and management.
  • management or supervisory aspects of retail.
  • human resource management.
  • retail-based negotiation.
  • retail strategy.
  • business accounting and merchandising.

Such graduates are hired in capacities such as:

  • retail managers
  • fashion purchasing managers
  • merchandisers
  • independent consultants for retail operations.

The average annual course fee charged in India ranges between INR 9,000 to 7 lakhs, depending upon the institute offering the course.

The average annual salary offered in India to successful graduates of the course ranges between INR 5 to 20 lakhs, depending upon the candidate’s expertise in the field.

Top Colleges for Bachelor of Business Administration [BBA] (Retail Management)

  • Bachelor of Business Administration [BBA] (Retail Management) in Delhi NCR
  • BBA/BBM in Delhi-NCR
  • BBA/BBM in Maharashtra
  • BBA/BBM in Chennai
  • BBA/BBM in Uttar Pradesh
  • BBA/BBM in Telangana

BBA in Retail Management: Course Highlights

Tabulated below are some of the major highlights of the course.

Course LevelUnder Graduate
Duration3 years
Examination TypeSemester System
Eligibility10+2 with 50% aggregate marks with Commerce/ Mathematics
Admission ProcessBased on performance in entrance exam
Top recruiting organizationsIBM, Infosys, Wipro, Accenture, etc.
Top recruiting areasBanking, educational institutes, healthcare industry, retail operations, and such.
Top job profilesRetail Executive, Advertising Manager, Administrative Officer, And Sales Manager, among others.
Course FeeINR 9,000 to 7 lakhs
Average Starting SalaryINR 5 to 20 lakhs

BBA in Retail Management: What is it About?

Retail Management is the process of management of retail of commodities to customers from retail stores, for personal use. This includes all the steps involved in:

  • bringing customers into the store.

  • fulfilling customers’ buying needs.
  • saving time and ensuring customer satisfaction.

Retail Management involves:

  • brand management
  • customer relationship management
  • sales management.
  • direct interaction with customers.
  • co-ordination of business activities from designing of a product to its delivery and post-delivery service.
  • addressing customers’ problems.
  • monitoring retail orders.
  • handling merchandising.
  • managing HR.
  • supervision of stocks/inventory.
  • supply chain management.

Top Institutes offering BBA in Retail Management

Some of the top institutes offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.

LPUDelhiINR 4,45,000
School of Business ManagementGreater NoidaINR 3,30,000
Lovely Professional UniversityJalandharINR 4,45,000
RIMT UniversityPunjabINR 1,41,000
University of Technology and ManagementShillongINR 2,31,000
Amity UniversityNoidaINR 1,22,000
University of Petroleum and Energy StudiesDelhiINR 5,41,000
Symbiosis University of Applied SciencesIndoreINR 5,40,000
Symbiosis Skills and Open UniversityPuneINR 5,94,000
Jagannath UniversityJhajjarINR 2,10,000
Sun Rise UniversityAlwarINR 73,500
University of Petroleum and Energy StudiesDehradunINR 6,41,000
Madurai Kamaraj UniversityMaduraiINR 9,000

Eligibility for BBA in Retail Management

Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.

  • 10+2 education completed from a recognized educational Board.
  • Commerce subjects as the main subjects of study at the 10+2 level.
  • A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.
Bachelor of Business Administration in OrissaBachelor of Business Administration in​ PunjabBachelor of Business Administration in​ HaryanaBachelor of Business Administration in​ Gujarat

BBA in Retail Management: Admission Process

Most institutes offering the course admit students based on their performance in a relevant entrance test, followed by a round of Personal Interview. Some institutes conduct their own entrance tests for offering admission. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s score at the 10+2 level.

Sections of assessment in the entrance test include:

  • General Awareness
  • English Communication
  • Logical Reasoning & Critical Thinking
  • Quantitative Aptitude.

BBA in Retail Management: Syllabus and Course Description

A year - wise breakup of the course’s syllabus is tabulated below.

Overview of retailingBuying merchandizing IBuying merchandizing II
Retail marketingStore operations IStore operations II
Retail management perspectiveHuman resourcesVisual merchandizing
Customer service managementPrinciples of marketing economicsSales management
InternshipBusiness communicationCustomer value management
Viva voceField study IIT application in retail
--Field study II

BBA in Retail Management: Career Prospects

Retail management needs a new generation of smart retail professionals of international calibre, and this course aims to equip such eligible candidates with skills in the best practices followed across the globe in retail. Retail Managers are responsible for:

  • overseeing a store's operations and staff.
  • using visual design strategies to improve the sales of products.
  • ensuring that a store operates efficiently and profitably.
  • ensuring that the store’s employees perform adequately.
  • the store's sales and employee schedule.
  • resolving problems cropping in the store.
  • coordinating a store's activities.
  • managing a single department in a store, or the entire store.

Purchasing Managers buy retail products meant to be sold in stores.

Such professionals may choose to specialize in specific retail specialties, such as:

  • beauty supply shops.
  • electronics retailers.
  • clothing stores.

Some of the top professional profiles open to such graduates are listed below with the corresponding salaries offered for the respective positions.

Retail Executive

A Retail Sales Manager is responsible for the day-to-day operations of a retail store and overseeing salespeople, customer service representatives, and other employees. They interview, hire, and train new employees.

They may also prepare schedules and assign duties for current employees. They often work nights, weekends, holidays, and may personally handle customer complaints.

INR 12,00,000
Advertising Manager

An Advertising Manager oversees the advertising activity of a business. Specific role of an Advertising Manager varies depending on the business. They may manage the staff and activities of an outside ad agency that the business has hired, or create the business' advertising in house.

Some general activities for this occupation include forming and directing the business' strategy for advertising, implementing advertising campaigns, and supervising various advertising-related departments.

A specific Advertising Campaign Manager must estimate the campaign's budget and approve the advertising material, and evaluate the campaign's overall performance to its conclusion.

INR 5,00,505
Sales Manager

International Sales Managers direct, train, and supervise the sales staff. They coordinate the operations of the sales department across the globe by establishing goals, and monitoring the volume of sales from staff members.

They must also review progress reports to determine customer needs, sales potential, and the pricing of products or services.

Sales staff are typically assigned territories or geographic regions by an International Sales Manager, and managers constantly monitor and evaluate their progress.

INR 9,97,000
Administrative Officer

A Chief Administrative Officer (CAO) is a top-tier executive who most often reports to the Chief Executive Officer (CEO).

They manage the day-to-day operations of a business and are sometimes referred to as the Chief Operating Officer. Scope of this position depends largely on the size of the business and the industry in which it operates. They usually manage numerous branches of the business including finance, sales, human resources, and marketing.

INR 5,26,000
Operations Manager

Business Operations Manager and government agencies plan and organize the activities of businesses, and non-profit organizations. Depending on the organization, they may also be responsible for overseeing a variety of departments from human resources to accounts payable.

Some job duties may include coordinating educational assignments for staff, reviewing budgetary information, monitoring expense reports, and interpreting financial data. They perform cost-benefit analyses on internal programs.

INR 10,31,000

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