Course Type:Post Graduation
PG Diploma in Public Relations is a 1- year long course divided into 2 semesters, with each semester lasting a period of 6 months. Public relations (PR) is a mode of strategic communication which connects organizations, companies and individuals with the public and media. A PR Professional’s job is to communicate with the target audience directly or indirectly through media channels such as press releases, newsletters, public appearances, etc., as well as utilize the world wide web, with an aim to create and maintain a positive image of the company and create a mutually beneficial relationship with the target audience.
The aim of the discipline is to present objectives, policies, products or services of a client or an organization in the right light to their target audience.
|Post Graduate Diploma in Maharashtra||Post Graduate Diploma in Kerala||Post Graduate Diploma in Tamil Nadu||Post Graduate Diploma in Uttar Pradesh|
The average annual course fee in India ranges between INR 30,000 and 8 Lacs, depending upon the institute offering the course. The basic eligibility criterion to pursue the course is graduation in any stream, preferably Arts, Science, Mass Media, Commerce, etc., from a recognized university.
For availing admission to the course, eligible candidates need to appear for the online entrance test conducted by the institute followed by rounds of personal interview.
The average annual starting salary offered in India to successful postgraduates of the course ranges between INR 3 and 8 Lacs, depending upon the candidate’s expertise in the field.
PG Diploma in Public Relations: Course Highlights
Listed below are some of the major highlights of the course.
|Duration||One Year (full time)|
|Examination Type||Semester System|
|Eligibility||Graduation from a recognized university with 55% marks in aggregat|
|Admission Process||Entrance examination followed by personal interview|
|Course Fee||INR 30K to 8 Lacs|
|Average Starting Salary||INR 3 to 8 Lacs|
|Top Recruiting Fields/Areas||Book My Show, DNA Networks, Encompass, Lintas, Percept Picture Company Rediffusion, Vibgyor, Wizcraft, Dainik Bhaskar, Doordarshan, Genpact India News, India Today Group, JanSandesh, Lowe Lintas, Nav Bharat Times, News24, TCS, Times Group etc.|
PG Diploma in Public Relations: What is it About?
The course offers to eligible candidates an advanced grounding in professional knowledge and skills in communication which is relevant in corporate management, government institutions, commerce industry, non- profit agencies and academia.
The curriculum incorporates a strategic handling of tools and channels used for information distribution and retrieval and to build relationships with individuals and target groups or public through planned action and communication via mass media, new media, and person to person.
Enrolled students are taught basic principles of the profession, negotiating techniques, management skills, writing skills, planning campaigns and strategizing. Other components include training in survey methods, marketing techniques and consumer research. One can specialize in different sectors, namely corporate communication, event and image management. A major part of the course involves assisted learning wherein students undertake assignments, research and case studies, individual or groups projects under the guidance of the faculty.
Top Institutes Offering PG Diploma in Public Relations
Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each.
|COLLEGE NAME||CITY||AVERAGE ANNUAL FEES IN INR|
|Indian Institute of Mass Communication (IIMC)||New Delhi||72,000|
|New Delhi YMCA||New Delhi||65,000|
|Xavier Institute of Communications||Mumbai||219,000|
|EMDI Institute of Media and Communication||Mumbai||99,000|
|K C College of Management Studies||Mumbai||100,000|
|International Media Institute (IMI)||Gurugram||80,000|
|Sri Aurobindo Centre for Arts and Communication (SACAC)||New Delhi||215,000|
|University of Lucknow||Lucknow||15,000|
|Pearl Academy||New Delhi||445,000|
|Bharatiya Vidya Bhavan||New Delhi||95,000|
|Symbiosis Institute of Media and Communication||Pune||150,000|
|Makhanlal Chaturvedi National University of Journalism and Communication||Bhopal||17,055|
|MICA (Mudra Institute of Communications, Ahmedabad)||Ahmedabad||725,000|
|School of Broadcasting & Communication||Mumbai||250,000|
|Department of Communication and Journalism, University of Mumbai||Mumbai||43,583|
|Aligarh Muslim University||Aligarh||9,325|
|B. B. Institute of Journalism and Mass Communication||Gandhinagar||-|
|Bhabha Institute of Management Science||Alwar||-|
|Bharatiya Vidya Bhavan||Bangalore||6,000|
|Indian School of Public Relations||New Delhi||1,50,000|
Eligibility for PG Diploma in Public Relations
Candidates wishing to apply for the course need to meet the following minimum eligibility criteria:
- A minimum aggregate score of 55% at the level of graduation in any stream preferably Arts, Science, Mass Media, Commerce, etc., completed from a recognized institute.
- Candidates awaiting their final year’s exam results may also apply on a provisional basis. Admission is confirmed on the basis of graduation results.
|Post Graduate Diploma in Bihar||Post Graduate Diploma in Orissa||Post Graduate Diploma in West Bengal||Post Graduate Diploma in Andhra Pradesh|
PG Diploma in Public Relations: Admission Process
Eligible candidates are required to qualify the relevant entrance examination followed by a round of group discussion. Subsequently, shortlisted candidates are needed to go through additional rounds of personal interview (in person or through Skype), based on the score obtained in the online entrance test, which is the final stage in the process of selection. However, some institutes shortlist candidates for interview based on the score obtain in graduation.
PG Diploma in Public Relations: Syllabus and Course Description
A component- wise breakup of the course’s syllabus is tabulated below.
|P.R. Concepts, Structures & Practice|
|P.R. Campaign / Strategic P.R.|
|Effective Writing for P. R.|
|P.R. & Media Relations|
|Corporate Communication Concepts|
|Corporate Communication Practice|
|Research and Research Writing|
|Measurement of P.R. Objectives/Campaigns|
Foundation- based subjects
|Making of a P.R. professional|
|Mass Media Industry|
|Effective Business Communication|
|P.R. Industry Practice and Application|
|Event Planning and Execution in P.R.|
|Computer Skills for Media and Communication|
|New Media & Practice|
|New Media Case-Studies|
|P.R. Case Studies: Research, Analysis and Solutions|
|Public Affairs Practice|
|Value- added Subjects|
|P.R. Law & Media|
|Audio Visual Communication Production|
|Public Speaking & Presentation Skills for P.R. Professionals|
|Professional Etiquette & Standards for P.R. Professionals|
|Soft Skills for PR Professionals|
|Economics/Business side of the P.R. agency|
Industry- based Project
PG Diploma in Public Relations: Career Prospects
Career opportunities for PR professionals abound in business corporations, PR specialist service providers, advertising agencies, NGOs, government divisions and departments, academia, in the mass media, news and entertainment industry.
Some of the popular professional avenues open to such postgraduates are listed below with the corresponding salaries offered for the respective positions.
|JOB POSITION||JOB DESCRIPTION||AVERAGE ANNUAL SALARY IN INR|
|Public Relations Officer||To build and sustain a good image for a company, organization or brand and gain understanding and support for the clients, as well as try to influence opinion and behavior by using all forms of media and communication required to build the reputation of the client. To communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organization and its public.||3 to 7 Lacs|
|Communications Manager||To convey an organization's internal and external messages. To correspond with employees and external stakeholders to keep them informed of company developments and create strategies to increase employee awareness and promote productivity. Also, they communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that attempts to maintain a positive image of the company.||5 to 10 Lacs|
|Public Relations Executive||To create publicity campaigns, plan special events and communicate with the media with an intent to create and maintain a positive public profile for their client, which may be an organization, business or figure. To prepare plans to keep the public aware of their client's work including designing press releases, arranging interviews and responding to press requests.||4 to 9 Lacs|
|Public Relations Manager||To create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. To pitch stories to the media, prepare media kits and organize press conferences. To hire and manage freelance copywriters, graphic designers and others, and manage the public relations department’s budget.||3 to 10 Lacs|
|Celebrity Manager||To act as Agents, Publicists, and Contract Negotiators for their clients, while at the same time serve as a shoulder to cry on and a fountain of advice. To collaborate with their agents and promoters to ensure that they are finding the best jobs available.||3 to 7 Lacs|
|Marketing and Communications Manager||To develop marketing strategies that attract customers and take ownership of business intelligence, to take it to the next level to develop and enhance a brand. To develop cost-effective ways of promoting products and services.||3 to 10 Lacs|
|Lecturer/Professor||To teach at undergraduate and graduate levels in areas related to Public Relations and related applications which is allocated and reviewed from time to time by the Head of Department and to supervise or assist with supervision of undergraduate, taught graduate (Masters) or research graduate (MPhil or PhD) students.||3 to 7 Lacs|