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Stream:Mass Communications  
Duration:1 Year

Course:Public Relations

Course Type:Post Graduation


PG Diploma in Public Relations is a 1- year long course divided into 2 semesters, with each semester lasting a period of 6 months. Public relations (PR) is a mode of strategic communication which connects organizations, companies and individuals with the public and media. A PR Professional’s job is to communicate with the target audience directly or indirectly through media channels such as press releases, newsletters, public appearances, etc., as well as utilize the world wide web, with an aim to create and maintain a positive image of the company and create a mutually beneficial relationship with the target audience.

The aim of the discipline is to present objectives, policies, products or services of a client or an organization in the right light to their target audience.

Post Graduate Diploma in MaharashtraPost Graduate Diploma in KeralaPost Graduate Diploma in Tamil NaduPost Graduate Diploma in Uttar Pradesh

The average annual course fee in India ranges between INR 30,000 and 8 Lacs, depending upon the institute offering the course. The basic eligibility criterion to pursue the course is graduation in any stream, preferably Arts, Science, Mass Media, Commerce, etc., from a recognized university.

For availing admission to the course, eligible candidates need to appear for the online entrance test conducted by the institute followed by rounds of personal interview.

The average annual starting salary offered in India to successful postgraduates of the course ranges between INR 3 and 8 Lacs, depending upon the candidate’s expertise in the field.


PG Diploma in Public Relations: Course Highlights

Listed below are some of the major highlights of the course.

Course LevelPost-graduate
DurationOne Year (full time)
Examination TypeSemester System
EligibilityGraduation from a recognized university with 55% marks in aggregat
Admission ProcessEntrance examination followed by personal interview
Course FeeINR 30K to 8 Lacs
Average Starting SalaryINR 3 to 8 Lacs
Top Recruiting Fields/AreasBook My Show, DNA Networks, Encompass, Lintas, Percept Picture Company Rediffusion, Vibgyor, Wizcraft, Dainik Bhaskar, Doordarshan, Genpact India News, India Today Group, JanSandesh, Lowe Lintas, Nav Bharat Times, News24, TCS, Times Group etc.


PG Diploma in Public Relations: What is it About?

The course offers to eligible candidates an advanced grounding in professional knowledge and skills in communication which is relevant in corporate management, government institutions, commerce industry, non- profit agencies and academia.

The curriculum incorporates a strategic handling of tools and channels used for information distribution and retrieval and to build relationships with individuals and target groups or public through planned action and communication via mass media, new media, and person to person.

Enrolled students are taught basic principles of the profession, negotiating techniques, management skills, writing skills, planning campaigns and strategizing. Other components include training in survey methods, marketing techniques and consumer research. One can specialize in different sectors, namely corporate communication, event and image management. A major part of the course involves assisted learning wherein students undertake assignments, research and case studies, individual or groups projects under the guidance of the faculty.


Top Institutes Offering PG Diploma in Public Relations

Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each.

Indian Institute of Mass Communication (IIMC)New Delhi72,000
New Delhi YMCANew Delhi65,000
Xavier Institute of CommunicationsMumbai219,000
EMDI Institute of Media and CommunicationMumbai99,000
K C College of Management StudiesMumbai100,000
International Media Institute (IMI)Gurugram80,000
Sri Aurobindo Centre for Arts and Communication (SACAC)New Delhi215,000
University of LucknowLucknow15,000
Pearl AcademyNew Delhi445,000
Bharatiya Vidya BhavanNew Delhi95,000
Jadavpur UniversityKolkata5,000
Symbiosis Institute of Media and CommunicationPune150,000
Makhanlal Chaturvedi National University of Journalism and CommunicationBhopal17,055
MICA (Mudra Institute of Communications, Ahmedabad)Ahmedabad725,000
School of Broadcasting & CommunicationMumbai250,000
Department of Communication and Journalism, University of MumbaiMumbai43,583
Aligarh Muslim UniversityAligarh9,325
Annamalai UniversityChennai15,550
B. B. Institute of Journalism and Mass CommunicationGandhinagar-
Bhabha Institute of Management ScienceAlwar-
Bharatiya Vidya BhavanBangalore6,000
Bhavan's CollegeMumbai-
Indian School of Public RelationsNew Delhi1,50,000
Sharda UniversityNoida50,000


Eligibility for PG Diploma in Public Relations

Candidates wishing to apply for the course need to meet the following minimum eligibility criteria:

  • A minimum aggregate score of 55% at the level of graduation in any stream preferably Arts, Science, Mass Media, Commerce, etc., completed from a recognized institute.
  • Candidates awaiting their final year’s exam results may also apply on a provisional basis. Admission is confirmed on the basis of graduation results.
Post Graduate Diploma in BiharPost Graduate Diploma in OrissaPost Graduate Diploma in West BengalPost Graduate Diploma in Andhra Pradesh

PG Diploma in Public Relations: Admission Process

Eligible candidates are required to qualify the relevant entrance examination followed by a round of group discussion. Subsequently, shortlisted candidates are needed to go through additional rounds of personal interview (in person or through Skype), based on the score obtained in the online entrance test, which is the final stage in the process of selection. However, some institutes shortlist candidates for interview based on the score obtain in graduation.


PG Diploma in Public Relations: Syllabus and Course Description

A component- wise breakup of the course’s syllabus is tabulated below.

Core Subjects

P.R. Concepts, Structures & Practice
P.R. Campaign / Strategic P.R.
Effective Writing for P. R.
P.R. & Media Relations
Client servicing
Corporate Communication Concepts
Corporate Communication Practice
News Reporting
Research and Research Writing
Measurement of P.R. Objectives/Campaigns

Foundation- based subjects

Making of a P.R. professional
Management Studies
Mass Media Industry
Effective Business Communication
Integrated Communication
Corporate Branding
P.R. Industry Practice and Application
Event Management
Event Planning and Execution in P.R.
Computer Skills for Media and Communication
New Media & Practice
New Media Case-Studies
P.R. Case Studies: Research, Analysis and Solutions
Crisis Communication
Public Affairs Practice
Value- added Subjects
Relationship Management
P.R. Law & Media
Audio Visual Communication Production
Public Speaking & Presentation Skills for P.R. Professionals
Professional Etiquette & Standards for P.R. Professionals
Soft Skills for PR Professionals
Economics/Business side of the P.R. agency

Industry- based Project


PG Diploma in Public Relations: Career Prospects

Career opportunities for PR professionals abound in business corporations, PR specialist service providers, advertising agencies, NGOs, government divisions and departments, academia, in the mass media, news and entertainment industry.

Some of the popular professional avenues open to such postgraduates are listed below with the corresponding salaries offered for the respective positions.

Public Relations OfficerTo build and sustain a good image for a company, organization or brand and gain understanding and support for the clients, as well as try to influence opinion and behavior by using all forms of media and communication required to build the reputation of the client. To communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organization and its public.3 to 7 Lacs
Communications ManagerTo convey an organization's internal and external messages. To correspond with employees and external stakeholders to keep them informed of company developments and create strategies to increase employee awareness and promote productivity. Also, they communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that attempts to maintain a positive image of the company.5 to 10 Lacs
Public Relations ExecutiveTo create publicity campaigns, plan special events and communicate with the media with an intent to create and maintain a positive public profile for their client, which may be an organization, business or figure. To prepare plans to keep the public aware of their client's work including designing press releases, arranging interviews and responding to press requests.4 to 9 Lacs
Public Relations ManagerTo create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. To pitch stories to the media, prepare media kits and organize press conferences. To hire and manage freelance copywriters, graphic designers and others, and manage the public relations department’s budget.3 to 10 Lacs
Celebrity ManagerTo act as Agents, Publicists, and Contract Negotiators for their clients, while at the same time serve as a shoulder to cry on and a fountain of advice. To collaborate with their agents and promoters to ensure that they are finding the best jobs available.3 to 7 Lacs
Marketing and Communications ManagerTo develop marketing strategies that attract customers and take ownership of business intelligence, to take it to the next level to develop and enhance a brand. To develop cost-effective ways of promoting products and services.3 to 10 Lacs
Lecturer/ProfessorTo teach at undergraduate and graduate levels in areas related to Public Relations and related applications which is allocated and reviewed from time to time by the Head of Department and to supervise or assist with supervision of undergraduate, taught graduate (Masters) or research graduate (MPhil or PhD) students.3 to 7 Lacs

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