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Post Graduate Diploma in Advertising is a postgraduate diploma course in advertising. This course deals with the aspects related with advertising. It is concerned with the latest concepts and practices regarding functional areas of advertising.

The duration of Post Graduate Diploma in Advertising is one year. The minimum eligibility for this course is a graduation degree passed with a minimum score of 45% from any recognized university. Candidates from any background are welcomed to apply for this course. 

There are not so many institute which offer this course. Some top colleges like IIMC Delhi offer this course as PG Diploma in Advertising and Public Relation.The average tuition fee of Post Graduate Diploma in Advertising ranges from INR 30000 to INR 1 lakh. The institutes offering this course have their own criteria to take admissions.

The advertising graduates enjoy a mounting demand in photography, typography, visualizations, scriptwriting and copywriting. A PG Diploma holder can earn between 2 to 3 lakhs per annum.


The duration of Post Graduate Diploma in Advertising is one year. However it may differ depending on institute’s curriculum. For example Xavier Institute of Comunications Mumbai offers PG Diploma in Advertising of 10 months duration.

What is Post Graduate Diploma in Advertising?

Post Graduate Diploma in Advertising is focused on the field of advertisement. Advertising is a process of effective employment of various media tools like TV, newspapers, magazines, websites etc. to sell a product or service. This course aims to equip the students with the same skills required for advertising. Along with the theoretical aspect of advertising, this course provides an insight into application and practices of the theories of advertising by practical training. The students are taught to identify problems, think creatively and come up with innovative methods to improve and better the advertisements channels and their reach. This course teaches the basic and emerging concepts and principles in relation to better decision making in the area of advertising. This course is available full time as well as distance mode.

Who Should Opt for Post Graduate Diploma in Advertising?

Aspirants with excellent communication skills are always welcomed for this program. Candidates with creative thinking as their strongest suit are tailor made for this course. This course suits well to the students who look for an entry in advertising industry for different roles. The students with a penchant for creative industry can opt for this course. People skills and teamwork are other attributes which go well this course. The students who hold a keen interest in advertising should look no further than this course. Students with a strong understanding of corporate communication and social trends can excel at this course.

Where to Study?

The top colleges offering Post Graduate Diploma in Advertising are:



Indian Institute of Mass Communication


SCMS School of Masscom Studies


Appejay Institute of Mass Communication


Xavier Institute of Communications


Jagran Institute of Management and Mass Communication


Eligibility Of the Post Graduate Diploma in Advertising

The minimum eligibility for this course is a graduation degree. The candidate must have passed graduation degree with a recommended aggregate of 45% from a recognized university or any other equivalent. There are no restrictions in terms of academic backgrounds. Candidates with any background can apply for and pursue this course. An entrance exam is the preferred mode of admission by most colleges for this course. The candidates with their graduation results awaited are welcomed to apply for this course.

How to Get Admission in Post Graduate Diploma in Advertising

For admissions in Post Graduate Diploma in Advertising, the most common path goes through entrance exams. Most of the institutes accept scores of university level entrance tests conducted by them. Some institutes like Gyanvarsha Institute take direct admissions on the basis of merit list.

After entrance, the candidates may have to undergo a counseling process as per the specific requirement by university. Some of the universities follow this process by group discussion and personal interview. The scores at each stage are accumulated according to respective weights and candidates are selected on the basis of final score.

Entrance Mode:

The top entrance exams for Post Graduate Diploma in Advertising are:

  • IIMC Entrance Test: Conducted by Indian Institute of Mass Communication, IIMC is an entrance examination held in May. Its syllabus covers Quantitative Section, Analytical and Comprehension Skills, Brand Awareness, Language Capability and Mental Aptitude.
  • JIMMC Entrance Test: This entrance examination is held by JIIMC for taking admission in mass communication post graduate courses. This test covers questions from General Knowledge and Current Affairs.

Each entrance test has its own syllabus but some topics remain covered in all of their syllabi. Such topics are demonstrated below:

  • English
  • General Knowledge
  • Quantitative Aptitude
  • Analytical Skill
  • Current Affairs

Selection Process:

Every university has its own criteria of selection. Some of the universities take admission only on the basis of scores in the relevant entrance exams. However, there are some universities which may go for a counseling procedure. It can also be followed by group discussion and interview stage. The candidates who pass each stage and get through are selected for admission. 

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