Diploma in Public Relations is a 1-year diploma level program. Students holding bachelors degree in relevant discipline or equivalent from a recognized university with an aggregate of at least 50% marks.
Some of the top colleges offering Diploma in Public Relations course in India are:
- Indian Institute of Mass Communication (IIMC)
- YMCA Institute for Media Studies and Information Technology
- Bhabha Institute of Management Science
- St. Xavier’s Institute Communication
- Aligarh Muslim University
- Prestige Institute of Management and Research
The average fees to pursue this program ranges from INR 30,000 to 3,00,000.
Admission to Diploma in Public Relations course will be granted based on Merit in Bachelor’s degree examination or any other equivalent examination from a recognized institute. However, some colleges also conduct entrance examination for admission to this Diploma program. Diploma in Public Relations is offered by the various governments as well as private institutes across India.
Diploma in Public Relations basically focuses on the free delivery of information in media with the help of media releases, editorial content, and promotion of the same. This course is suited for those students who possess critical thinking such as applying logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to various problems. Students must be good at management, most importantly time management.
The career options in Diploma in Public Relations course includes jobs in diverse field such as NGOs, Colleges, and Universities, Social Welfare Schemes, Banking Sector, Social Media, Community Health Centres etc. On completion of this program, students can opt for jobs of diverse profiles such as Public Relations Executive, Public Relations Manager, Marketing and Communication Head, Public Relations Officer Assistant, PR & Communications Specialist, Public Relations Officer, Teacher and Lecturer etc. The average salary offered to Public Relations Diploma holder ranges from INR 1,80,000 to 6,00,000 depending on the expertise and knowledge of the candidate.
Diploma in Public Relations: Course Highlights
|Course Level||Diploma level|
|Examination Type||Semester System/ Yearly|
|Eligibility||50% in Bachelor’s degree examination|
|Admission||Based on Merit in Graduation/ Entrance Exam conducted by the college|
|Course Fee||Between INR 60,000 and INR 3,00,000|
|Average Starting Salary||INR 1,80,000 to INR 6,00,000|
|Top Recruiting Organizations||Govt. Offices, Delhi University, BARC, Hospitals etc.|
|Top Recruiting Areas||College and Universities, Government Organizations, NGOs, Social Welfare Schemes, Banking Sector, Social Media, Community Health Centres etc|
|Top Job Profiles||Public Relations Executive, Public Relations Manager, Marketing and Communication Head, Public Relations Officer Assistant, PR & Communications Specialist, Public Relations Officer, Teacher, and Lecturer etc.|
Diploma in Public Relations: What is it about?
Diploma in Public Relations course is designed to help students in learning the latest techniques required to be successful in the fast-changing world of communications. With this course, students get to know how to work with journalists, to fulfill their needs and to spread positive publicity.
On completion of this course, students learn various practical skills such as writing press releases, organizing press conferences, creative use of social media etc. Students having excellent communication skills and are good at time management are well suited for Diploma in Public Relations course.
Note: Students can also pursue this program in online mode.
Diploma in Public Relations: Top Institutes
A list of some of the top institutes in India offering this diploma program is given in the table below:
|Name of the Institute||Location||Average Course Fee|
|Indian Institute of Mass Communication||New Delhi||INR 1,02,000 per year|
|Sri Aurobindo Center for Arts and Communication, School of Arts||Delhi||INR 2,15,000 per year|
|YMCA Institute for Media Studies and Information Technology||New Delhi||Around INR 65,000 per year|
|Prestige Institute of Management and Research||Indore, Madhya Pradesh||INR 1,50,000 per year|
|Aligarh Muslim University||Aligarh, Uttar Pradesh||INR 9,325 per year|
|Bhabha Institute of Management Science||Alwar||INR 50,000 per year|
|St. Xavier’s Institute Communications||Mumbai, Maharashtra||INR 2,19,000 per year|
|Jadavpur University||Kolkata, West Bengal||INR 6,000 per year|
|International Women Polytechnic||Delhi||INR 1,00,000 per year|
Diploma in Public Relations: Eligibility Criteria
Students seeking admission to Diploma in Public Relations course must hold a Bachelor’s degree in relevant discipline from a recognized university with an aggregate of at least 50% marks. Candidates who are in final year of their graduation are also eligible to apply for Diploma course in Public Relations.
Diploma in Public Relations: Admission Procedure
Admission to Diploma in Public Relations program will be granted based on Merit in the Bachelor’s degree examination. Some colleges or universities also conduct entrance examination followed by an interview for admission to this program. Admission to Diploma in Public Relations program will start in the month of May. Students desirous of seeking admission to this course can apply for the same either offline or online.
To fill the application form online, students have to go to the university’s/ college’s website and fill all the details correctly in the application form. On successful registration, you will be contacted by the college authorities and they will guide you for the further process. You are required to visit the college in person with all the documents required such as Degree, Mark Sheet of Bachelor’s degree examination, ID proof and Photographs at the time of admission. Candidates who wish to apply offline have to purchase the application form with a brochure from the college campus and submit the same after filling the form correctly.
The list of Diploma in Public Relations colleges along with their admission procedure is given below:
|Indian Institute of Mass Communication||Merit Based + Entrance Based|
|Sri Aurobindo Center for Arts and Communication, School of Arts||Merit Based + Entrance Based|
|YMCA Institute for Media Studies and Information Technology||Merit Based|
|Prestige Institute of Management and Research||Merit Based|
|Aligarh Muslim University||Entrance Based|
|Bhabha Institute of Management Science||Entrance Based|
|St. Xavier’s Institute Communications||Entrance Based|
|Jadavpur University||Merit + Entrance Based|
|International Women Polytechnic||Entrance Based|
Each of the college mentioned above in the table releases its cut-off on receiving the application forms from students for admission to Diploma in Public Relations. Admission to this program will be offered strictly to those candidates who clear the entrance examination conducted by the respective institutes and also on meeting all the mandatory admission requirements.
Diploma in Public Relations: Syllabus and Course Description
The details of subjects that students need to study while pursuing a Diploma in Public Relations course are provided in the table given below:
|Unit 1: The Theory and Practice of Public Relations|
|Unit 2: Public Relations Writing|
|Unit 3: Electronic Public Relations|
|Unit 4: Print & Design|
|Unit 5: Television and Radio|
|Unit 6: Political Economy of Public Communication|
|Unit 7: Society and Representation|
|Unit 8: Communication Theory and Public Relations Applications|
|Unit 9: The Marketing Environment|
|Unit 10: Public Affairs & Lobbying|
|Unit 11: Strategy and Corporate Environment|
|Unit 12: Research Methodology|
|Unit 13: Dissertation|
Diploma in Public Relations: Career Prospects
Diploma in Public Relations course is beneficial for students as it helps them in learning the latest techniques to succeed in the fast-changing world. It also helps a student in enhancing their communication skills and improves the personality of the student on the whole. This program also helps in enhancing the administrative skills of students. Various opportunities exist for students holding Diploma in this field. Several jobs exist for Diploma holders in Public Relations in various fields such as in College and Universities, Government Organizations, NGOs, Social Welfare Schemes, Banking Sector, Social Media, Community Health Centres etc.
A person holding Diploma in Public Relations could work in the following profiles on completion of this course:
- Public Relations Executive
- Public Relations Manager
- Marketing and Communication Head
- Public Relations Officer Assistant
- PR & Communications Specialist
- Public Relations Officer
- Teacher and Lecturer
Diploma in Public Relations: Top Recruiters
- Delhi University
- Govt. Organizations
- State Bank of India
- Social Websites
Diploma in Public Relations: Salary Trends
Diploma in Public Relations is pretty popular among students. Nowadays, this course is flooded with students as this course helps them in enhancing their communication and leadership skills. The average salary offered to Diploma holders in Public Relations ranges from INR 18,000 to INR 60,000 per month depending on the college, degree, experience, and knowledge of the student. Students having experience in this field will surely get a job with a high salary. So, one can choose this course as one’s career option as it is promising and there are several opportunities in front of candidates to choose from.
|Job Profile||Job Description||Average Annual Salary (INR)|
|Public Relations Executive||Public Relations Executive is responsible for creating publicity campaigns, event planning and communicating with media to maintain the positive profile of the client.||INR 4,00,000 to INR 7,00,000 per year|
|Public Relations Manager||Responsible for conducting programs and meeting with media to show the positive image of the client or the firm they work for.||INR 3,00,000 to INR 7,00,000 per year|
|Marketing and Communications Head||Marketing and Communications Head is responsible for developing marketing strategies in order to lure customers.||INR 4,00,000 to INR 8,00,000|
|Public Relations Officer||Public Relations Officer is responsible for maintaining the relationship between an organization and public. They generally write press releases, represent the organization they work for and many other tasks.||INR 4,00,000 to INR 6,00,000|
|Lecturer/ Teacher||One can work as a teacher/ Lecturer in Colleges and teach students about the concepts of Public Relations.||INR 2,00,000 to INR 4,00,000|